How to tackle the “Chaos Quadrant” Problem Use Design Thinking
Transcript of How to tackle the “Chaos Quadrant” Problem Use Design Thinking
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Roland Martin, SAP
September, 2021
How to tackle the “Chaos Quadrant” ProblemUse Design Thinking
Warm-Up
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• Chaos is not necessarily bad
• More chaos → shorter innovation
cycles
• Crucial is
• Fast acting
• Lots of “experiments”
• Direct feedback
• Do simple prototypes to validate
your assumptions
What is the “Chaos Quadrant”?
Source: Stacey Matrix - Erklärung (deutsch) – Andreas Diehl (#DNO) (digitaleneuordnung.de)
Stacey Matrix
What is
Design Thinking?
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Innovation opportunity
FeasibilityTechnology
Factors
ViabilityBusiness Factors
DesirabilityHuman Factors
Design Thinking
Design ThinkingDesign Thinking
Innovative solutions meet human needs, have business value and are technically feasible
Design Thinking is an approach to innovation byfostering multi-disciplinarycollaboration.
Innovation Opportunity
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Human-centered approach
Know who the real end-users are and focus on satisfying their needs
Validate ideas and drafts with users to ensure to be on the right track
Understand their context and how they work by interviewing and observing them in their work environment
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Core elements of Design Thinking
PeopleMulti-disciplinary teams
PlaceFostering creativity
& collaboration
ProcessIterative design approach
+ +
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PeopleCreating creative teams
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Do not force anybody to participate. Look for motivated volunteers. Some kind of application process for the team could help.
Be curious in every team member and do not judge them beforehand. Give everybody a chance!
Always keep in mind: Everybody can be a good design thinker.
The multi-disciplinary team…… of T-shaped people
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PlaceInnovation needs the right space
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Make the most out of it!Things to keep in mind for you as a coach
Use moveable furniture
1 Idea
per Post-it
Consider work modes and set up space
accordingly
Use horizontal spaces (e.g. walls,
windows, whiteboards…)
Let the music play Turn workshop into an experience for
brain, body, heart & and soul
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ProcessIterative design approach
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Diverging versus converging
iterate
PROBLEM SPACE SOLUTION SPACE
Address the right question… … and create the right solution
Do the right things… … right
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Why is the Problem Space so important?
… the Understanding of the problem?
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Mindset of Design Thinking
Practice empathy
Cherish teamwork
Get feedback
Consensus kills innovation
Go out
Embrace diversity
Have fun
Be visual
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Why is empathy so important?
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And where to get it?
“The best insights we got came from kneeling down and looking at the room as a child.”– Doug Dietz
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Technology combined with empathy
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Focus on making and experimenting
Making over meeting and discussing
Fail early and often and learn from it
Try out ideas by creating prototypes which can be used for communication and validation
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Process
Scope
360° Research
Synthesize
Ideate
Prototype
Validate
Implement Deploy
Test
DesignDiscover Deliver
Problem Space Solution Space Realization Space
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ScopeCommon understanding and the right focus
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Goal: Do we understand the challenge?
Scope
What do we already know?
Who are our stakeholders?
Who are our potential users?
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360° ResearchGet empathy for the user
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360° Research
subject matter experts
analysts & thought leaders
competition
inspiration & trendsanalogies
stakeholders
users & customers
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Observe typical behaviors
Design User Experience
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Experience your user’s perspective …
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… and get surprising insights!
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SynthesizeStructure your learnings and set a focus
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Goal: For whom do we solve which problem?
Synthesize
Structure mass of information
Define a user-centered problem statement
Make meaningto data
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“Typical” but fictional user based on research
Persona
What are typical characteristics that best reflect the users?
What does the persona like/frustrate?
What goals, tasks does the persona have?
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Ellen
35 MBA
Coffee Shop Customer
x
To enjoy my breaks
To stay in touch with my friends
To get coffee quickly
Time pressure
Meetings in different locations
Cubicle office
Bad coffee in the office
Show off
Fancy Food / Drinks
Trying new stuff
Meeting friends
Bad customer service
Being late
Wasting time
x
To order coffee
To pay for the coffee
To pick-up the coffee
Time for a break
Example
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Reframe your design challenge in a user centered way
Point of view
User NeedInsight
Emotional or physical necessities, expressed as verbs
Explicitly stated or implicitly derived by you
Derived from contradictions/tensions“Why” do users say/behave/… this way?
Includes your interpretation
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IdeateFind a lot of ideas to find the good ones
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Follow the brainstorming rules
Be visual Stay on topic Build on the ideas of others
Defer judgments One conversation at a time
Encourage wild ideas
Go for quantity
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Constraints could help to inspire the team for new ideas
Play with constraints
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How would they solve it?How would a certain company solve the problem?
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Step into different rolesHow would Superman solve the problem?
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PrototypeMake ideas tangible to develop them further
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Why do we prototype?
Develop and understand ideas
Communicate and create a common understanding
Make ideas testable
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Why do we prototype?Fail early, learn and adopt continuously
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ValidateTest to fail and to learn
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ValidateGoal: Learn and iterate
Get feedback Fail early and often
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Feedback grid
What worked What could be improved
Questions Ideas
Contact information:
Roland Martin
Data Scientist and Design Thinking / BMI Coach
Thank you.