AIM 2010

HOW TO STOP WORRYING AND STARTING LOVING ONLINE REVIEWSMark Juleen – J.C. Hart Company

Perception and Change

• Perception is everything• Why change?• What drives change?• Why did we view it

differently before?

Strategy…

• More surveys• More interaction• More human• More people• Less Fear

Opportunities/Leverage

• Everything can be reviewed online• What comes back in search?• Leading your online assets• Building a better online brand

Google Sidewiki

Opportunities/Leverage

• Everything can be reviewed online• What comes back in search?• Leading your online assets• Building a better online brand

What else is exciting?

• 2380 emails sent• 333 opened• 170 clicked• 26 total reviews• 15% of clicks turned into

reviews

5 Summary Points

• Embrace the change and monitor review platforms and anything online

• Respond honestly and don’t take it personal. Apologize even if you don’t believe you’re wrong.

• Survey internally. Know where you stand before you are surprised.

• Use it as an opportunity to grow your online brand. Believe it or not, more comments are better for you.

• Ask for the reviews. Put links on your websites and remind people in your messages to them.

Where you can find me …

MarkJuleen.comfacebook.markjuleen.com@mbj and @theaptnerdmjuleenhomeisjchart.comfacebook.homeisjchart.com@homeisjchartMultifamilyInsiders.comtheresidentconnection.com