China Startup Guide: Business Lessons from 100 Entrepreneurs in China
How to Startup Company from 1 people to 100 people
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Transcript of How to Startup Company from 1 people to 100 people
How to Startup Company from 1
people to 100 people
Pawoot P. - Thailand www.Pawoot.com
Tweet about me > @Pawoot
Profile of Company CEO
■ Social: Pawoot is Thailand IT and E-Marketing GURU. Now we be consultant for Government and big
corporate. All people accepted his online marketing knowledge and abilities.
■ Current:
■ Education: 2007 – 2009: Master Degree 2 : Executive MBA : Sasin Graduate Institute Chulalongkorn University
2000 – 2001: Master Degree 1 : Internet & E-Commerce : Assumption University
1993 – 1998: Bachelor Degree : Architecture : Rangsit University.
■ Name: Pawoot (Pom) Pongvitayapanu
■ Others: Published many educational books regarding E-Commerce & E-marketing ( more than 35 Titles)
and be guest speaker to University, Government and Private Sector
Managing Director & Founder TARAD DOT COM Co ., Ltd. ( TARAD.com)
TARAD Solution Co.,Ltd. (Winter Egency)
President & Founder Thai E-Commerce Association
Consultant Thai Webmaster Association
Consultant APEC IBIZ : Thailand Productivity Institute
Columnist Bangkok Biz News Newspaper, SME Magazine
Radio Host FM 102 Nation Radio. Every Sunday 4.00PM
Teacher Silpakorn University. ICT Faculty
Other Experience
My Pocket Book
• “E-Commerce – Sell to the World”
• E-Marketing – Reach People around the world
• How to start business with TARAD.com
• Editor more than 30 books cover
Online Consultant Customer (Corporate and Government Sector)
Before
Year 1999 : 3 persons
Age: 24 (Small Company)
Today
Year 2012 : 3 Companies
Total 120 in our group
Company Profile Founded 1999
TARAD Group Structure
E-Commerce Service Digital Egency
• Largest B2C Shopping Mall in
Thailand
• Advance E-Commerce Platform for
Business
• Online Payment Solution
Staff : 85 people
Share : Join with Rakuten Inc. (67%)
Found in 1999 Total Employee +120 staffs
• Online marketing, Strategy
• Social Network Expertise
• Online Marketing Tools & Platform
• Media Planning
Staff : 30 people
• Brand & Social Network Analysis
• Data Mining and Researching
• Brand and Online Ranking
Staff : 7 people
Strong in Transaction Service and Digital Service
Online Analytic
10
37.66
29.14
21.65
18.79
12.6411.84
8.357.54
6.73
0
10
20
30
40
50
Amazo
neBay
Yahoo!ヤフー
ALIBABA
Baidu
楽天
pricelin
e
Expedia
( Billion
US$)
147.1
※ราคาหุน้เมือ่วนัที1่4เดอืนสงิหาคม2553(กอ่นปิดตลาด)、ค านวณ โดย US$1=95เยน
Top 8th Internet Company in the World
Top 3 e-Commerce Web site in the World
Rank 8 th
In the world
11
Geographic expansion
Model: B2B2C & C2C
★
★ ★
Model: B2B2C
Model: B2B2C / C2C
GMS ‘10: B2B2C - JPY 954 Bil C2C - JPY 16 Mil
# of merchants: 37,173 ★
Model: B2B2C & C2C
Model: B2B2C
Model: 1st party & B2B2C
★ Taiwan
Model: 1st party-alik
★ ★
Model: SaaS & B2B2C
★
Model: B2B2C & C2C
★ ★
12
28,750
25,028
167,939 207,317
331,337
268,447 314,489
508,971
676,249
0
200,000
400,000
600,000
800,000
May Jun Jul Aug Sep Oct Nov Dec Jan
http://yr-request.tarad.com : จ ำหนำ่ยนำฬกิำ Casio
“ปัญหำของร้ำนคือขำดควำมน่ำเชื่อถือ กำรรบัรองจำกทำง TARAD.com ว่ำร้ำน
เรำไม่โกงลูกค้ำแน่นอน ท ำให้ยอดขำย
เดือนโตขึ้น 2,252% ดีใจมำกๆ ค่ะ” คุณธนัญญำ เจ้ำของร้ำน
Sale Growth
2,252%
13
Funding Progress
• 2001 – 1st funding from local investment
company $US 100,000
• 2008 – Buy back from them
• 2009 – Sell 67% to Rakuten Value 100
Million Baht
• Online & Digital Strategy
• Online Production & Development
• Media Planning, Buying, Reporting &
Optimization
• Social Media Management & Monitoring
• New Innovation and New Technology
Total Digital Strategy Services
Facebook Twitter Other Online
Web Site
3,872
22,271
83,065
-
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
2009 2010 2011
Like
s
Goal & KPI
Online Strategy
Social Network Monitoring &
Research
News about Uniqlo web site, Map style design Release.
Daily basis tracking data
Negative Neural
Week over Week Growth
Postive
Expand to All South East Asia
Welcome to AEC ERA
Tools for SMEs and Corporate to Understand Each Country People Behavior
Who is TARAD Group Expert Online & Internet Company in Thailand more than 14 Years
1999
Build up ThaiSecondhand.com 1st E-Classifieds in Thailand April 8, 1999
2001 2009
Setup TARAD.com Company The largest B2C Shopping Mall
TARAD.com join with Rakuten Group Split TARAD Solution from TARAD.com
Start Up with 3 Friends
Year 1999
Join with Rakuten Japan
Year 2009
More than 120 staff in group
company
2011 2012
Zocial Inc Launched
Where the Ideas Came from??
• Apply Existing Product in New Market – Language Localization (noknok.in.th, Blognone)
• Create New Product Feature or Concept
– Top up Feature, Mash Up
• New Innovation
Team Work?
• Who can be your team?
–Friends….
–Hire Staff (Full time, Part time)**
–Outsource
–I can do alone…!
Planning
What we should planning
• Who is your “Target”?
• Where the “Revenue” came from?
• How much we have to “Spend”? (Profit)
• How long “Time” we have?
Goal and KPI is the Most important for Business SUCCESS
Execution What Factors make business collapse?
• Business Model..!
• No Planning – Gut feeling
• Relationship break up
• Not Focus
• Can’t generate revenue
• Cost Control?
How to make business work?
• Differentiate & Focus (Vertical Market)
• Think as Customer
• Partner Partner Partner
• Technology
Expansion
2-5 staff
5-10 staff
10-20 staff
20-50 staff
• Startup Business • Business Skill (Accounting) • Survive in Business
• Team Control • Role & Clarification • Cash flow
• System • Human Resource
• Organization Management • Work flow • Long Term growth (Professional Management) • Expand or Diversification
* Cash Flow is a must thing to concern in every steps
Business Expansion Methodology
• Invest More (if you have enough funding)
• Partner (do together)
• Investor
• Take Over (Merger & Acquisition)
Source of Fund
• Self Funding (Bootstrapping)
• Friends and Family
• Bank (Loan)
• Incubators
• Seeding or Angle Investors
• Venture Capital
• Crowned Funding
4.Keep Record What’s Important for you
Knowledge Web Site, Resume,
Records every thing
www.pawoot.com/
Personal Blog – Share Experience
pawoot.wordpress.com
5. The More you Share – The More you Get
Google Business Group Manager,
Create event and share knowledge
Teacher and Gust
speaker more than 300
company, government
and organization
6.Build and Growing with Community
Thai E-Commerce Association
Thai Webmaster Association
Young Webmaster Club & Camp
10.Do for Society not for yourself
คุณธนัญญ Yr-Request ป้ำซิ้ม ชุดกำรแสดง คุณโอ๊ค moibiletools2007 คุณส้ม ร้ำนอำหำรหมำ คุณเอม โลโมเคน คุณดำ Paadada
คุณเกรซ BK-IO คุณดำ ป้ำดำด้ำ คุณกิต คุณเหมียว KTSoundCenter.com Belong2u.com บ้ำนกุลธดำ โครำช Moningly Watch
Recommendation
• Target Global or Regional Market
• English Platform
• Build Local Marketing Strong Enough • Utilize “Internet Capability”
–Knowledge, Platform, Technology, Marketing
• Build up “TEAM” when you on the growth trend
• Increase business performance as much as you can