How to Start Up in 1 Hour

How to Start Up By: Susie Pan (@susieshier)

ICE Conference – April 2015

www.susiepan.com | [email protected] | @susieshier

Agenda

1.  Who am I?

2.  Lean Startup – Problem validation

– MVP

– Experimentation

3.  Examples– Wirkn

– Science Expo

4.  Q&A

WHO AM I?


Susie Pan

WandererConnectorWorld TravelerSerial Entrepreneur


My Journey

THE WORKSHOP


Why do people become entrepreneurs?


Biggest Misconception

Fall in love with your problem, not your solution.


This Workshop

How to breakdown a really complicated problem into assumptions to validate?


The Lean Startup


Minimum Viable Product

REAL EXAMPLES


Example 1: http://wir.kn/ice


Problem Validation

1.  Students/millennials have a hard time getting jobs–  Wirkn makes the process easier

2.  Managers want a better process for screening– Wirkn helps managers save time, lower costs, and

provide higher quality


Take 5 minutes to discuss…

What are some assumptions being made?

What are some tests to run to validate the assumptions?


Assumptions

1.  People would apply to employers, not jobs

2.  Applicants don’t mind recording videos

3.  Employers prefer to screen videos over resumes

4.  Geography is key consideration in searching for jobs

5.  Colleagues want the ability to message each other

in-app

6.  Shift management is a big problem for employers

and employees


Example 2: Science Expo

Problem: STEM education in school is insufficient

Assumption: Learning should also occur beyond the classroom

Solution: Connections to enrichment opportunities

Delivery: Programming


New Program: Mentorship or Ambassadors

Take 5 minutes to write down:

Problem: How do you break down this problem?

Assumption: What assumptions are you making?

Solution: What are potential solutions?

Delivery: How can you test those assumptions?

CONCLUSION


Key Takeaways

1.  Fall in love with your problem, not your solution

2.  Solve the problem better than everyone else

3.  Build, measure, learn in the most cost and time

effective way

4.  Running a startup is simply a series of experiments

to de-risk and validate your assumptions

5.  Have key metrics as your North Star guide


Thank you!

•  Fill in the survey please

•  Connect– www.wirkn.com | @GetWirkn

– www.science-expo.org | @ScienceExpo

– www.susiepan.com | @Susieshier

•  Get involved– Sign up!

– Send me a message

•  Ask questions

How to Start Up in 1 Hour

Business

Transcript of How to Start Up in 1 Hour