How To Solve The Biggest Problems With Your Partner Sales ProcessBy Nicki KamauAllbound Marketing Manager

https://www.linkedin.com/in/allennicki

@NickiKamau

How To Solve The Biggest Problems With Your Partner Sales Process

-The biggest mistake any of us can make is trying to search for customers, instead of having them come to us.

-Turning your outbound sales process into inbound sales and marketing can help cut the cost per lead by over 60%

-Prospects who come to you already know what they want and have done their research to find out who can help them solve their problems.

How To Solve The Biggest Problems With Your Partner Sales Process

Explaining Outbound vs. Inbound• Outbound: Giving information to

prospective customers on your terms NOT theirs.

• Inbound: Prospective customers come to you when they are ready to consume your product’s information and dig deeper into the buyer’s journey

How To Solve The Biggest Problems With Your Partner Sales Process

A New Way of Thinking• Make sure your prospective customers

are able to find your company through quality content

• Your partner sales process should allow end-users to define their needs and determine when and how your partner will be providing your product or services to them.

How To Solve The Biggest Problems With Your Partner Sales Process

Evaluate and Optimize• Be cautious not to cast too wide of a

net. Do that, and you’ll wind up in a similar position as if you’d had an outbound strategy

• Focusing on a specific target market will help your prospective consumers be better informed on how your product can work for their company

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