How to Set Up Google Analytics & Install on Website
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Transcript of How to Set Up Google Analytics & Install on Website
![Page 1: How to Set Up Google Analytics & Install on Website](https://reader035.fdocuments.us/reader035/viewer/2022062503/58ecd21d1a28ab536b8b4683/html5/thumbnails/1.jpg)
How to Set Up GOOGLE ANALYTICS & Install on Website
By: Anna Marie J. Pinedawww.annamariepineda.com
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let’s first define What is GOOGLE ANALYTICS?
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A freemium web analytics service
offered by Google that tracks and reports
website traffic
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& an analytical tools for Search Engine Optimization and Marketing
purposes
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so let’s start & proceed to your web browser
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type in https://analytics.google.com
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you will land on this Home Page
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3 stepsSign up
Add tracking codeLearn you audience
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we started by clicking
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let’s start filling up this form
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choose what you will track
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type in your Account Name (required)
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your Website Name
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your Website URL (required)
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select your Industry from drop down menu
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search your Country here
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& select your Time Zone here
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check all the Recommend Data Sharing box
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Lastly click, Get Tracking ID
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Terms of Service Agreement appears
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please give time to read it first
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to fully understand what your going through
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once done, click I Accept
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now this is your Dashboard
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here is your Tracking ID
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beside it there’s a pop up note…
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that says…
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then, click OKAY, GOT IT!
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Done in setting up your GA account
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since I used website under WordPress hosting…
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we will install it first on your website
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following this video tutorial on YouTube
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recommended to choose the updated version
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for easy, faster & reliable guide
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so let’s proceed to Website Dashboard
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here’s the WordPress dashboard
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there are several ways to install GA
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to start gathering information on your site
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& presenting it to us in a Reports
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some of these depends on CMS?…
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“Content Managing System” like..
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WordPress, Wix & more…
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Google has a help article for every CMS
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our focus now is using GA in Wordpress…
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by MonsterInsight Wordpress Plugin
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go to Plugins then click
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then select Add New
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in keyword bar search Monsterinsights (w/o spacing)
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once you click install, wait & see “Installed”
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just click Activate
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once activated…
you’ll notice the new section in your admin area
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Navigate Insight then settings
here’s the setting screen
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the 1st thing we need to do is to…
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Authenticate with Google account
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to allow the site & Google to communicate
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& send the information about website visitors
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click now Authenticate with your Google account
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this will appear, click NEXT
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Authentication Loading...
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enter Google Code
click to get the code
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before the Code…
click allow the App & Google…
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to use your information
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after allowing this will appear
here’s the code
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copy & paste the code here
& click NEXT
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click the drop down arrow to select
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since it’s only 1 site, 1 option will appear
the default All Web Site Datathen click next
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not really Done! there’s more…
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but your not going to sweat, by just clicking & save
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done with the General setting set up
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let’s move on in Tracking
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under Tracking is Engagement
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just go on filling it up what’s necessary
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followed by Demographics, same procedure from previous
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next Enhanced Link Attribution
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File Downloads
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in here Affiliate Links
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Ads, eCommerce, Custom Dimensions & Performance
for tracking Upgrade of the account
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Compatibility
provide domain to be track
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lastly, Permission
see reports, use settings &allow usage tracking
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those are the basic settings that you need to set up
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to your WordPress site
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& now it is ready to send
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data to Google Analytics
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& start analyzing your traffic
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On the other hand, there is another way
If your not using
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or other Content Management System (CMS)
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Instead we’re going to add tracking script to
Your Theme
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or a Custom Website
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First go to your Google Analytics account Administration
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go to Tracking info, drop down the menu
& click Tracking Code
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encircled is the Tracking code script
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highlight to copy the script…
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open your website file to locate the…
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the right place to put on the script
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It’s should be on the header file so that…
It will tract page by page of your site
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see arrow insert location on file
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& paste it like this
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finally go back to GA admin &…
click Send test traffic
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the zero active user should become 1 which means its working already
Hooray!!!
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& you may start ANALYZING YOUR VISITORS traffic
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THE GOAL IS TO TURN DATA INTO
INFORMATION & INFORMATION INTO
INSIGHT-- CARLY FIORINA