How to Recruit Millennials by Going Mobile and Embracing Company Transparency

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Join Glassdoor and Jibe for a webinar on mobile recruiting entitled, “How to Recruit Millennials by Going Mobile & Embracing Company Transparency.” Key Takeaways: -How to optimize your career site for mobile devices or integrate mobile with your Applicant Tracking System (ATS) -What Millennials look for in employers and how they do their research -How to improve your job candidate experience to win over candidates

Transcript of How to Recruit Millennials by Going Mobile and Embracing Company Transparency

  • Confidential and Proprietary Glassdoor, Inc. 2008-2014 Click to edit Master title styleClick to edit Master title style How to Recruit Millennials by Going Mobile and Embracing Company Transparency
  • Confidential and Proprietary Glassdoor, Inc. 2008-2014 Webinar Tips for Attendees You can connect to audio using your computers microphone and speakers. Or, you may select Use Telephone after joining the Webinar. All lines will be muted to avoid background noise. You can ask questions at any time by typing them into the Questions Pane.
  • Confidential and Proprietary Glassdoor, Inc. 2008-2014 Featured Speakers Matt Kopjak Sr. Business Development Manager Matt.Kopjak@Glassdoor.com Phil Schrader Product Manager pschrader@jibe.com
  • Confidential and Proprietary Glassdoor, Inc. 2008-2014 Agenda Rise of Mobile What Matters to Millennials? Mobile Job Search Challenges Building the Case for a Mobile Recruitment Strategy Developing Your Mobile Strategy
  • Confidential and Proprietary Glassdoor, Inc. 2008-2014 Rise of Mobile Mobile Shipments Surpassed PC Shipments in 2010
  • Confidential and Proprietary Glassdoor, Inc. 2008-2014
  • Confidential and Proprietary Glassdoor, Inc. 2008-2014 2014: Mobile Users Will Surpass Desktop Users
  • Confidential and Proprietary Glassdoor, Inc. 2008-2014 of job seekers report using their mobile device to search for jobs at least once a day
  • Confidential and Proprietary Glassdoor, Inc. 2008-2014 of employees who admit theyll look for a new job in the next year say their mobile device is an important tool and resource for their job search
  • Confidential and Proprietary Glassdoor, Inc. 2008-2014 Mobile Traffic Is Growing for Glassdoor of Glassdoors traffic comes through mobile
  • Confidential and Proprietary Glassdoor, Inc. 2008-2014 Why Should You Care? Almost half of the workforce will be made up of millennials (the generation born between 1980 and 2000) by the year 2020, and they will make up 75% of the workforce by 2025.
  • Confidential and Proprietary Glassdoor, Inc. 2008-2014 How Do Millennials Consume Information? According to Crowdtap, millennials spend ~18 hours a day consuming media Information gathered through UGC is trusted 40% more 30% more memorable
  • Confidential and Proprietary Glassdoor, Inc. 2008-2014 13% 19% of millennials use a mobile device daily to search for jobs
  • Confidential and Proprietary Glassdoor, Inc. 2008-2014 Capture Millennials in the Moment
  • Confidential and Proprietary Glassdoor, Inc. 2008-2014 Todays Job Seekers Are Seeking More Information Candidates are looking for more than just jobs
  • Confidential and Proprietary Glassdoor, Inc. 2008-2014 Job Seekers Look for Transparency More than half (54%) read company reviews from employees and 52% research salary information
  • Confidential and Proprietary Glassdoor, Inc. 2008-2014 Millennials value transparency more than anything Transparency & Recruiting Millennials
  • Confidential and Proprietary Glassdoor, Inc. 2008-2014 of new employees have buyers remorse trust reviews more when they see both good and bad scores Why Is Transparency Important?
  • Confidential and Proprietary Glassdoor, Inc. 2008-2014 Embrace Transparency Figure out WHO you want to hire and what attributes are most important to those groups.
  • Confidential and Proprietary Glassdoor, Inc. 2008-2014 Case Study Glassdoor should be embraced as opposed to feared. Its a good thing that this amount of traffic is going to our profile. If there are reviews, positive or negative, its so important to build on those reviews and join the conversation. If there are no reviews, its important to get team leads and managers to encourage their employees to put up information about their company in order to attract the best talent. - Allison Covarrubias Manager, Sales Recruiting, Box
  • Confidential and Proprietary Glassdoor, Inc. 2008-2014 Mobile Job Search Challenges
  • Confidential and Proprietary Glassdoor, Inc. 2008-2014 believe it is difficult to apply to jobs via their mobile device
  • Confidential and Proprietary Glassdoor, Inc. 2008-2014 Top two barriers for job seekers who want to apply for a job via their mobile device include: Its easier to apply from a desktop1 Many company career sites and applications arent mobile-optimized 2
  • Confidential and Proprietary Glassdoor, Inc. 2008-2014 Job Seekers Are Left in the Dark of career sites do not support a mobile apply option of mobile users say they would visit a competitor site if a website isnt mobile-optimized
  • Confidential and Proprietary Glassdoor, Inc. 2008-2014 Job seekers find it challenging to access their resume on mobile unless its saved in the cloud. Wheres My Resume?
  • Confidential and Proprietary Glassdoor, Inc. 2008-2014 Solve the Right Place and Right Time Problem Mobile apply lets candidates act on their interest in your job in real time no matter where they are.
  • Confidential and Proprietary Glassdoor, Inc. 2008-2014 Building the Business Case for Mobile If you arent mobile, youre missing half of your candidates.
  • Confidential and Proprietary Glassdoor, Inc. 2008-2014 Glassdoor Case Study: The Numbers Dont Lie Glassdoor Director of Global Talent Acquisition Glassdoor PR Senior Manager UK and Europe Glassdoor Senior Account Manager Glassdoor Lead UI/UX
  • Confidential and Proprietary Glassdoor, Inc. 2008-2014 Developing Your Mobile Strategy! Before building a mobile strategy, step back and do research.
  • Confidential and Proprietary Glassdoor, Inc. 2008-2014 How Are You Measuring Mobile? % mobile traffic conversion % time to apply events / choices
  • Confidential and Proprietary Glassdoor, Inc. 2008-2014 Developing Your Mobile Strategy 1 Analyze site traffic Do your research up front. Be sure to solicit help from your web team to find out how much of your career site traffic comes from mobile devices. 2 Avoid pinch & pop If users have to zoom in and out to view what is on your career site, they are not likely to stick around or apply. 3 Look at the competitions mobile activity Evaluate whether your top competitors are using mobile recruiting solutions. If youre falling behind the competition, this argument may help when pitching mobile to management.
  • Confidential and Proprietary Glassdoor, Inc. 2008-2014 Tips to Implement Your Mobile Strategy 1 Make it quick One-click job apply is a good way to give users on-the-go a smooth, pain-free experience. Be sure that candidates can easily upload resumes to apply to your job listings. 2 Keep it short Most candidates are using mobile devices during commutes or lunch breaks. Its important to condense your job descriptions and employer brand messaging to minimal text that is easy to digest on mobile. 3 Optimize all videos and pictures Limit media to download quickly on a mobile device. Avoid Flash, because this format wont work on iOS devices (iPhones, iPads, iPod Touches).
  • Confidential and Proprietary Glassdoor, Inc. 2008-2014 Mobile Career Site Checklist Evaluate whether your top competitors re using mobile recruiting solutions. If youre falling behind the competition, this argument may help when pitching mobile to management. Great mobile career sites have: Current job openings Description and examples of company culture Company history A Day in the Life
  • Confidential and Proprietary Glassdoor, Inc. 2008-2014 Examples of ATS options that currently support Mobile Apply: iCIMS Kenexa Silkroad Ultimate Software Smart Recruiters Workday
  • Confidential and Proprietary Glassdoor, Inc. 2008-2014 Dont Miss Out On Talent Give candidates the option to apply to your jobs on mobile. Dont let your competitors beat you to the punch.