Presented by

Janeen C. JacksonFacilitator: Shirley Burnett

CUR/516

March 19, 2017

How To Put Your Business On LinkedIn

• The purpose of this course is to assist small business owners aware of the marketing power of LinkedIn. A presence on LinkedIn can build creditability, connect with the audience you want and get other networks to build the learners’ brand.

• Mondays: Opening A LinkedIn Account. Learners will learn how to create a LinkedIn account for small businesses.

• Tuesdays: Editing Your LinkedIn Account. After opening LinkedIn account, learners will assemble their page to highlight their business and accomplishments.

• Wednesdays: Gaining The Attention Of Your Audience. This part of the lesson will expose learners to the powerful networking tools to reach out to the audience they draw in potential clients and talent.

Implementation Schedule For Course

• Program start date Monday, April 3rd, 2017 to Wednesday, April 5th, 2017

• Time: 6-8 PM nightly

• Place: Small Business Development Center @ at Temple University

1510 Cecil B. Moore Avenue

Philadelphia, PA 19121

Monday, April 3rd, 2017 - Opening your LinkedIn Account

Tuesday, April 4th, 2017 – Editing your LinkedIn Account

Wednesday, April 5th, 2017- Gaining Attention of Your Audience

The program will run from Monday April 3rd to June 5th , 2017 (weekly)

Implementation Schedule For Course (continued)

Brief Overview

PHASE I – title of course, course description, results from needs analysis, modality and the four goals of program

PHASE II – Goals and Objectives

PHASE III – Timeline & Delivery of Implementation of Instructional Plan

PHASE IV – Identify Criteria for goals, description of evaluation instruments and using evaluation for future efficacy and efficiency

Title of Course: How to Market Your Business on LinkedIn For First Time Entrepreneurs

Description: LinkedIn can play an important role in the effective marketing of your business. LinkedIn’s reputation as a marketing tool is known in many organizations as a solid marketing, branding and talent tool. It is a very good way to market your business since it is free.

This course provides a step by step instruction for gaining the attention of the audience you are trying to garner, building your brand and building networks. This course will also help you how to maintain your LinkedIn page.

Phase I

TARGET AUDIENCE:

First-time business owners with experience with web browsing.

Intermediate experience with written communication skills.

Business owners who want to use social media to market their business

Phase I (con’t)

There are 20 learners in the class.

The age range is 35-50. There are 16 women with home-based businesses. There 4 men that are taking this course who are entrepreneurs and want to grow their business using LinkedIn.

There are 18 learners from Pennsylvania. Fifteen are from Philadelphia, three are from Willow Grove and two are from Cherry Hill, New Jersey.

The group has intermediate computer skills.

The survey says one learner has a hearing problem. The facilitator will make lessons closed captioned for this special need

Target Audience: Results from Needs Analysis

The class will be traditional, in-classroom. The class will be teacher-led on the first day.

The second and third day will be project-based, programmed instruction. Learners will break into four different groups as to avoid having the same business types in the same group.

Delivery Modality

To open a Linked business account

How to edit your company page

How to successfully make your page for the audience you want

Goals

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Goal #1 Opening A LinkedIn Account

Defined Goal: Students will successfully create a LinkedIn.com business account to increase business leads and networks. After successfully making a LinkedIn profile, the learners will move on to editing their business profile. The purpose of this is to increase business visibility on social media.

Objectives: After a teacher-centered run-through accompanied by video, learners will go to https://smallbusiness.linkedin.com. Learners will fill out profile information. Facilitator will walk by and assist

OPENING A LINKEDIN ACCOUNT

Audience- Learners

Behavior- Learners will be able to open and build business page on smallbusiness.linkedin.com

Conditions- Learners will do this activity by themselves in the class on the computers

Degree- Success will be measured by learners will log out and log in to their accounts with no assistance from facilitator.

First, the learners will be passively listening to facilitator and watching the step by step video. The rest of the time learners will show facilitator that they can follow the steps of successfully making their page.

Instructional Strategies and Activities: In traditional classroom style have learners acclimated to the steps of opening a small business LinkedIn account. Then have learners actively show comprehension of steps by repeating what they saw on the video.

Instructional Technologies: Projector, computers, video of LinkedIn for Small Businesses

Phase II Objectives A-B-C-D

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Goal #2 Editing A LinkedIn Account

Defined Goal: Students will successfully edit a LinkedIn.com profile using the tools that LinkedIn provided and using a synopsis of the learners' bio, nature of their business and uploading their company logo(if applicable)After learners' edit page, facilitator will attempt to break learners in 4 heterogeneous groups to critique each others' pages.

Objectives: After page edit, the learners will critique each others page using the following questions. Is this page engaging? Is this page professional looking, Is the summary telling me enough about the business? Is there spelling or grammatical errors?

EDITING LINKEDIN ACCOUNT

Audience- Learners

Behavior- Learners will be able to utilize tools to edit their business page using a professional profile picture (or logo), professional business summary and an engaging professional headline.

Conditions- Learners will do this activity by themselves in the class on the computers, then critique each other's pages for professionalism, content quality, and grammatical errors.

Degree- Success will be measured by the questions above

After editing and uploading pictures, summaries, and headlines, learners will break into groups of four to critique each other's sites. This will take collaborative learning skills because they are helping each other bygiving each other ideas on how to drive more traffic to their page.

Instructional Strategies and Activities: Encourage learners to sell themselves by using creative writing skills, foster professionalism when it comes to choosing pictures and headlines for company page.

Instructional Technologies: Computers, professional pictures, logos, summary of businesses and headlines

Phase II Objectives A-B-C-D

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Goal #3 Gaining the Attention of Your Audience

Defined Goal: Facilitator will encourage learners to reach out to colleagues, clients and other professional acquaintances. Learners will now build their first lines of contacts. How to use and choose the right LinkedIn.com Campaign Manager tool.

Objectives: Learners will use LinkedIn Search to quickly find the contacts by industry and location, broaden network by members of alma mater. Sort alumni by function, location and company by utilizing alma mater pages

GAINING THE ATTENION OF YOUR AUDIENCE

Audience- Learners

Behavior- Learners will utilize LinkedIn's search option to build their network

Conditions- Learners will do this activity by themselves in the class on the computers

Degree- Learners will have at least 3 core connections, then they should expand those connections.

Learners will work by themselves with assistance of facilitator.

Instructional Strategies and Activities: Learners will make business connections by asking colleagues. clients and associates to join their LinkedIn network

Instructional Technologies: Computers, address book and business cards(for reference)

Phase II Objectives A-B-C-D

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TIMELINES & DELIVERY OF INSTRUCTION PLAN&

EVALUATIONS

Length of Course: The course will be offered every weekStarts April 3rd until June 7th, 2017.

Where: Small Business Development Center at 1510 Cecil B. Moore Avenue at Temple UniversityWhen: Monday – WednesdayTime: 6- 8 PM weekly

Monday: Opening Your LinkedIn.com Small Business AccountTuesday: Editing Your LinkedIn.com Small Business AccountWednesday: Getting the Attention of the Audience

The course will be a combination of teacher-centered, traditional classroom on the first day, On the second and last day of class student-centered. Facilitator will still be walking around to assist.

People Involved in Implementation: Learners, facilitator (Janeen C. Jackson), Interns: Sylvia Thomas, Joseph Blum (will change each week)

TIMELINE & DELIVERY

*Students MUST remember to bring at least a 50-word professional biographya synopsis of your business to showcase your career and accomplishments to help build your brandon LinkedIn. If you do not bring these items to the class, you cannot take the class. No exceptions

Implementation: The course work will be put on Temple University's Continuing Education website and Philadelphia Free Access Cable Channels, posters will be put up and down Broad Street

Engaging Tagline: DREAM IT BUILD IT GROW IT: How to build your business on LinkedIn.com

TIMELINE & DELIVERY (continued)

Formative assessment: The second day the learner should have at least a professional picture or logo, short biography and business synopsis uploaded, the learners will critique each others page. Facilitator will ask which learner could go live after necessary edits.By the third day, learners should have at least 3 LinkedIn contacts that either give LinkedIn endorsements and recommendations from colleagues, employers, and customers who can speak credibly about your abilities and contributions. This should be the foundation to extend their brand.

Learners who pass the course will be awarded a paid one-month subscription to LinkedIn.com Small Business.

All interested should go come to the Small Business Center at Temple University on March 25th, 2017 at 7:00 PM.

College interns will do a learner's analysis survey on campus. The survey will be demographics, age, how long learners were in business, the proficiency in computers and navigating the web. This is not a computer class. You must know how to at least open a web browser and navigate to a web address.

TIMELINE & DELIVERY (continued)

• 1000 copies of flyers announcing course to disburse on Broad Street and Temple University campus

• 40 copies of surveys for needs analysis

• 18 copies of End of the Day surveys

• 1 checklist to checkoff tasks completed by learners

• 1 commercial ad on City of Philadelphia free access channel

• Computers, overhead projector, laptop, microphone, podium and script for closed captioning

Materials Needed

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Access Plan & Evaluation Instruments

Monday- Facilitator will monitor class to see if learners are following the instructions or need assistance.

The facilitator will ask all learners to log out, then log back in with their username and password. If the learners followed the instructions, they should be able to log back in successfully.

Tuesday- On completion of second day of instruction, learners biography, picture or company logo and a synopsis about their company

should be uploaded for editing.

Wednesday-

Learners should have at least 6 networks: 3 collogues, friends or family

And three college alumni (past clients or customers can be used as a substitute )

EACH DAY AN END OF THE DAY SURVEY WILL BE DISBURSED TO LEARNERS AND COLLECTED AT THE END OF THE DAY

Criteria to Assess Plan

Description of Evaluation InstrumentsLearners will fill out formative assessment forms at the end of each classFacilitator will use a checklist to make sure learners did the following:Day 1- Create a LinkedIn account - 8 points

Able to log out and log back in without assistance- 8 points

Day 2- Is the biography written?-8 pointsIs the biography 30-words? - 8 pointsIs the biography free of grammatical and spelling errors? - (.5 point off each error)Did learner put in the required elements of the biography: Name, college (if applicable) and experience and skills only relevant

to their company? - (8 points)Usage of keywords and phrases for effective branding- (8 points)Testimonials from past clients (8 points each testimonial) * Testimonials will be researched for honestyGroup Critique Participation (5 points)

Day 3- If learner used at least 3 key phrases. Facilitator should be able to find each learner on LinkedIn or Google. (8 points)Did the learner make a vanity URL (1 point) optionalLearner should network have at least 3 networks (8 points)Learner should have at least 3 alma mater networks (8 points)Attendance is 10 points each day.Passing score is 75%.Learners who pass the class will be eligible for a free -month subscription to LinkedIn Small Business Pro.If you miss two days, you will not be allowed to finish the class until the next time its offered.

Future Decision MakingThe end of the day forms will be looked at with facilitator, two business or program manager student interns and

The data from the forms is how the program will be changed.

REFERENCES

Brown, A., & Green, T. (2011). The Essential of Instructional Design (2nd ed.)

Retrieved from VitalSource Bookshelf.

Small Business Marketing | LinkedIn for Small Business. (2017). Smallbusiness.linkedin.com.

Retrieved 20 March 2017, from https://smallbusiness.linkedin.com/small-business-marketing