Preparing for a Successful Press Conference

By: Liz BurkeApril 9, 2014

Is your client looking to conduct apress conference to promote some news?

@HLDNOW

Time Planning Strategy

It’s wise to give yourself at least 3 months to prepare for a press conference 2 weeks alone should be focused on pitching the

press

The Preparation Phase

@HLDNOW

Tips that will help you deliver a press conference that will shine a

positive light on your client

@HLDNOW

Identify 3-4 speakers whom you believe can eloquently convey the targeted messages

Compose talking points for each speaker

Tip #1: Stick to the Speakers & Script

@HLDNOW

Draft a media advisory, press release, list of news conference speakers/participants with their titles, fact sheets, biographies

Consider placing all materials in a press kit

Prepare a sign-in sheet for journalists

Tip #2: Compose Proper Press Materials

@HLDNOW

Select a central, well-known location that is convenient for reporters

Choose a place with proper lighting that is relevant to the event

A start time of 10:30 a.m. or 11:00 a.m. works well with journalists’ schedules

Weekdays are ideal

Tip #3: Carefully Choose Location & Start Time

@HLDNOW

Ensure that you have the following: A podium Client backdrop Audio Press area

Tip #4: Position Presser Props

@HLDNOW

The key is to make sure the press has everything they need!

To read the full blog post:http://hldcommunications.com/preparing-successful-press-conference/

@HLDNOW

Liz BurkeAn award-winning journalist and public relations practitioner, Liz Burke is a Group Account Director who handles PR and content marketing initiatives for corporate, professional services, not-for-profit, and healthcare clients. She also oversees client services and certain company-wide projects.