How to pitch your consultancy services
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Transcript of How to pitch your consultancy services
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© 2010 CapitalWave, Inc. | All rights reserved.
CapitalWave, Inc.
How to Pitch Your Consultancy Services
Copyright © 2011 All Rights Reserved
D E
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© 2010 CapitalWave, Inc. | All rights reserved.
CapitalWave, Inc.
Marketing Management Philosophies
Production ConceptProduction Concept
Product ConceptProduct Concept
Selling ConceptSelling Concept
Marketing ConceptMarketing Concept
Societal Marketing ConceptSocietal Marketing Concept
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© 2010 CapitalWave, Inc. | All rights reserved.
CapitalWave, Inc.
Societal Marketing Concept
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© 2010 CapitalWave, Inc. | All rights reserved.
CapitalWave, Inc.
Marketing & Sales Concepts Contrasted
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© 2010 CapitalWave, Inc. | All rights reserved.
CapitalWave, Inc.
Product Concepts
Product-oriented companies often design their products with little or no customer input. Very often they will not even examine competitors products
Sellers pay more attention to the specific products they offer than to the benefits and experiences produced by the products
They focus on the ‘wants’ and lose sight of the ‘needs’
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© 2010 CapitalWave, Inc. | All rights reserved.
CapitalWave, Inc.
Management Process
Planning:•Analyze situation•Set goals•Select strategies and tactics
Implementation: •Organize•Staff•Direct
Evaluation:•Compareperformancewith goals
Feedback : Adapt Plans, Goals and Strategies for the future period.
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© 2010 CapitalWave, Inc. | All rights reserved.
CapitalWave, Inc.
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