How to perfect pitching your products to the press

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Have you had a product featured in a magazine?

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What is the biggest challenge you face

when thinking about PR?

- Not knowing who to contact

- Not knowing how to contact them

- Finding the time to do PR

- Confidence contacting the press

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Design background

2 PR businesses

Started with no PR experience & no industry contacts

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Asset Checklist

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Imagery: Cut Outs

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•300 dpi

•High resolution

•Completely white/clear

background

•JPEG

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Imagery: Lifestyle Imagery

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•Audience focused

•Exciting and engaging

•Brand story telling

•High res and beautifully styled

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• RRP only

• Cut-out imagery

• All colour-ways

• URL

• Social media handles

• Product names

• Simply designed

Asset Checklist: Line Sheet

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• Lifestyle and cut out imagery

• Retail prices

• Contact details

• Short brand story

• Your unique selling point

• Professionally designed

Asset Checklist: Look Book

Brand Basics: Press Worthy Product

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Press Outreach

Understanding Publications – Lead times

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Understanding Publications – Feature spaces

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Email/Pitch: Do’s

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• Email, don’t phone

• Short and sweet

• Suggest the feature you’re pitching to

• Show you’ve done your research

• Attach visuals

• Link to website

• Make it as easy as possible for them

Save time. This is all done for you as a PR Dispatch member

Email/Pitch: Don’t’s

@PRdispatch

• Tell them why they should feature your product

• Tell them your life story

• Email on evenings or at weekends

• Attach high res images

• Send Dropbox files or WeTransfer links

• Hound them

Following up – What to do next

@PRdispatch

• Wait a week or two after your original email

• Use a similar format to your initial email.

• Re-attach look books and images

• Be patient

Research

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Why brands need PR

• Stockists

• Credibility

• Press quotes - sales

• Awareness

• Timely purchases

Research

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How brands use their coverage

Research

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• Affordable DIY PR

• Support, advice and PR guidance.

• Contacts, templates, videos and downloads.

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• Community

• Great results

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What is PR Dispatch – A Community

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The results

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