How to Overcome Challenges Facing the Modern Retailer
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How to Overcome the Challenges Facing the Modern Retailer By Louise Brooks bake South East Enterprise, Retail Focus Event 25th July 2011 Tuesday, 2 August 2011
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Tools and techniques to get more customers through the door and ultimately make a difference to your bottom line.A presentation delivered by Louise Brooks on behalf of Marketing Consultancy Bake at the South East Enterprise Retail Focus Event, Lewisham 25th July 2011.
Transcript of How to Overcome Challenges Facing the Modern Retailer
How to Overcome the Challenges Facing the Modern Retailer By Louise Brooksbake
South East Enterprise, Retail Focus Event 25th July 2011Tuesday, 2 August 2011
Over 4,000 retailers closed their doors during the first 5 months of 2011
That’s over 20 per daySource: The Guardian, 8th July 2011
Tuesday, 2 August 2011
1. Economic Downturn
• Identify trends and spot opportunities
• Be proactive
• Don’t be afraid to change your business model
Tuesday, 2 August 2011
2. Competition
• Out-do the competition
• Create loyal customers
• Be a head-turner
Tuesday, 2 August 2011
3. Low Footfall
• Go where your customers are
• Create a buzz
• Embrace the competition
Tuesday, 2 August 2011
PromotionalTools
Directories
Email Marketing
Sales Promotion
Cross Sell/Up Sell/Discount
Social Media
FacebookTwitter
Local forumsReferrals
Loyalty/Discount Cards
Gift VouchersWebsite
Tuesday, 2 August 2011
Free Tools & Resources
• Websites: www.moonfruit.com, www.wordpress.com
• Social Media: Twitter, Facebook, Linkedin
• Local Forums: www.sydenham.org.uk, www.se23.com, www.lewishamforum.co.uk, www.southeastcentral.co.uk/
• Google Places
• Business Link, Smarta.com
• http://whatifsydenham.wordpress.com/
Tuesday, 2 August 2011
bake, what next?
• Marketing workshops Q4
• Free consultation
Email: [email protected]
Web: www.bakelondon.co.uk
Tuesday, 2 August 2011
