How to Monetize Casino Social Games?

©2013 Bees and Pollen LTD

How To Monetize Casino Social Games?Hear what the panelists at 2013 London ICE have to say

http://www.icetotallygaming.com/conferences/monetising-social-gaming/session/inside-the-mind-of-the-social-gamer-%E2%80%93-exploring-consumer-behaviour-patterns-and-profiles-and-mo


Udi BaroneCo-Founder & CTO, Bees and Pollen

The Panel

Raf KeustermansCEO, Plumbee

Vicenc MartiCEO, Akamon Entertainment

Daniel FiskeFounder & CTO ClickFun Casino

Sumit GuptaCEO, BitRhymes (Bash Games)

Dan WiegenfeldCEO, Diwip Games

Andrew TepperPresident, eGenesis

Alan AvidanExecutive Director, Bees and Pollen


“Monetization is something that can be fixed once you have a core engagement,

once you have an audience that is receptive, that likes your game, that

engages with your content“-Raf Keustermans, CEO Plumbee

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“You should have a really detailed, high resolution funnels, both in terms of

technical issues and the game progress.”- Dan Wiegenfeld, CEO Diwip Games

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"Gambling has a big stigma, we are doing everything we can today to say to players

it's ok to deposit here. “-Andrew Tepper, President eGenesis

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“Because it's relatively easy to collect enormous amounts of data, you have to make sure that the data is actionable for

different people.”- Raf Keustermans, CEO Plumbee

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“The real money casino seem to have lost a little bit of innovation and not move as

quickly as the social casinos“-Daniel Fiske, Founder & CTO ClickFun Casino

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“Our mission is to improve players experience and improve the game

performance in terms of KPI”-Alan Avidan, Executive Director Bees and Pollen

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"In a game, what you incentivize really does drive behavior“

- Andrew Tepper, President eGenesis

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“There is an obsession with quantity and not enough on quality.”

-Vicenc Marti, CEO Akamon Entertainment

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"Both worlds work together, Social games can learn from Gambling and vice versa."

-Raf Keustermans, CEO Plumbee

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“You have to find another angle to the matrix that explains the behavior in terms

of value”-Vicenc Marti, CEO Akamon Entertainment

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“How much credit you're giving to a new user? If you’re giving too much, the monetization will be

poor, if you're giving too little the engagement might be poor – here’s where the social data comes to play - when you use it smartly and optimize the credits or

the game flow for new users. “

- Udi Barone, Co-Founder & CTO Bees and Pollen

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Watch the full panel video

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How to Monetize Casino Social Games?

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