How to Market your App
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Transcript of How to Market your App
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With over 1,500,000 applications in the market and the counting steadily growing, how will you ensure
that your app gets its share of attention?
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Becoming the next Angry Birds is no simple feat
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Marketing Tips to keep your mobile app ahead in the race
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Brand
• Create an “App Brand”.• Even if your brand presence is strong, you ought to
understand that world of mobile apps is altogether different
• Reach out to your loyal customers and tell them about new app
• Create brand personality by identifying the target customers, selecting the right online medium, and boasting about the highlighting features of your application
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Buzz
• No buzz in the market means absence of any engagement, which would lead to less or no revenue generation.
• Build an audience that buzzes about your app• Hit the app user forums and review sites• Get active on blogging communities
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• Research reveals that more than 65 percent find applications via online search
• Optimize the page on which application is present for better search engine visibility
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• A favorable app review can fetch you more customers• All you need to do is, post the review on ample application
review sites to create a positive atmosphere around
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Pre-launch Preparations
Marketing the app before the launch will maximize the impact
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How to Go About It
• Understand the target audience during initial phase• Find out the places where you consumers hang out online• Participate in forums and meet-up groups to spread a word
about the upcoming app• Create a widget on website of the app to get email
addresses of visitors and notify them when the app is launched
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• Spreading a word on social networking sites can make huge difference to your online marketing campaign
• Focusing on social networks, which target certain segments of people is a great idea
• Facebook is a broad platform• LinkedIn is for professional networking
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• Gartner’s Prediction – Free applications will account for 89 percent of the total downloads for the year 2012
• We love free applications and you can offer an app for free for a day to get consumer attention
• Amazon Appstore is an apt example
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• Change the release date• Offer initial discounts• Take the path of email marketing• Promote videos on YouTube
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About UsCopper Mobile's mobile application development solutions help clients in developing powerful, flexible, secured mobile applications in a quick & cost-effective manner.
Know more about us at www.coppermobile.com