How to Market, Sell and Re-Purpose your Video Content
-
Upload
bruce-jones-design -
Category
Marketing
-
view
1.194 -
download
0
Transcript of How to Market, Sell and Re-Purpose your Video Content
![Page 1: How to Market, Sell and Re-Purpose your Video Content](https://reader033.fdocuments.us/reader033/viewer/2022052413/55a5cdaa1a28ab6e1b8b45a7/html5/thumbnails/1.jpg)
How to Market, Sell and Repurpose Your Videos Presentation by Bruce Jones At Bill Gentile’s Video Journalism Workshop • Washington DC
![Page 2: How to Market, Sell and Re-Purpose your Video Content](https://reader033.fdocuments.us/reader033/viewer/2022052413/55a5cdaa1a28ab6e1b8b45a7/html5/thumbnails/2.jpg)
You have made your video, now what?
![Page 3: How to Market, Sell and Re-Purpose your Video Content](https://reader033.fdocuments.us/reader033/viewer/2022052413/55a5cdaa1a28ab6e1b8b45a7/html5/thumbnails/3.jpg)
Marketing Your Videos
Purpose for Making Videos • Tell Stories • Promote a Cause, Organization, Product • Build Your Presence in the Market • Advance Your Career • Make Money
![Page 4: How to Market, Sell and Re-Purpose your Video Content](https://reader033.fdocuments.us/reader033/viewer/2022052413/55a5cdaa1a28ab6e1b8b45a7/html5/thumbnails/4.jpg)
Marketing Your Videos
Start By Building Your Platform • Email List • Social Media Followers • People Who Buy Your Products or • People Who Come to Your Events • FaceBook Groups, Linkedin Groups • Be Where Your Audience Is
![Page 5: How to Market, Sell and Re-Purpose your Video Content](https://reader033.fdocuments.us/reader033/viewer/2022052413/55a5cdaa1a28ab6e1b8b45a7/html5/thumbnails/5.jpg)
Marketing Your Videos
How to Market Your Video, Web Based • YouTube and Vimeo • Social Media, FaceBook, Vine, Twitter, KickStarter, Instagram • Mailing List • Websites/Blogs, a Web Based Home • Events • Act Local, Think Global
![Page 6: How to Market, Sell and Re-Purpose your Video Content](https://reader033.fdocuments.us/reader033/viewer/2022052413/55a5cdaa1a28ab6e1b8b45a7/html5/thumbnails/6.jpg)
Marketing Your Videos
10 Tips for Marketing Your Videos 1. Set up a Video Blog/Website • Blogging Page, updates, news, content • About Page • Info Page, includes a Trailer • Media Page • Email Sign up • BUY NOW
![Page 7: How to Market, Sell and Re-Purpose your Video Content](https://reader033.fdocuments.us/reader033/viewer/2022052413/55a5cdaa1a28ab6e1b8b45a7/html5/thumbnails/7.jpg)
Marketing Your Videos
10 Tips for Marketing Your Videos 2. Build a Mailing List, Opt-in Form, Lead Magnet 3. Library of Promotional Content, Images, Bios, and
Descriptions 4. Social Media Presence, Facebook, Pinterest, G+, Twitter,
Instagram, Vine, Linkedin
![Page 8: How to Market, Sell and Re-Purpose your Video Content](https://reader033.fdocuments.us/reader033/viewer/2022052413/55a5cdaa1a28ab6e1b8b45a7/html5/thumbnails/8.jpg)
Marketing Your Videos
From Social Media to Customer
Social Media Engage
Facebook, Twitter Pinterest
Website Following
Use a
Lead Magnet to Attract Subscribers
Email List Sell Stuff
Books
Courses Videos
Consulting
![Page 9: How to Market, Sell and Re-Purpose your Video Content](https://reader033.fdocuments.us/reader033/viewer/2022052413/55a5cdaa1a28ab6e1b8b45a7/html5/thumbnails/9.jpg)
Marketing Your Videos
10 Tips for Marketing Your Videos 5. Setup a YouTube Channel and Produce a Video Intro
Trailer, Optimize Your Videos for Search Title, Description, Live http Link, Keyword, Calls to Action
6. Produce a Press Release, Connect with the Media
![Page 10: How to Market, Sell and Re-Purpose your Video Content](https://reader033.fdocuments.us/reader033/viewer/2022052413/55a5cdaa1a28ab6e1b8b45a7/html5/thumbnails/10.jpg)
Setting Up a YouTube Video
![Page 11: How to Market, Sell and Re-Purpose your Video Content](https://reader033.fdocuments.us/reader033/viewer/2022052413/55a5cdaa1a28ab6e1b8b45a7/html5/thumbnails/11.jpg)
Title
Live Http Link
Good Description up to 5,000 Characters
3 Key Areas
![Page 12: How to Market, Sell and Re-Purpose your Video Content](https://reader033.fdocuments.us/reader033/viewer/2022052413/55a5cdaa1a28ab6e1b8b45a7/html5/thumbnails/12.jpg)
Popular Social Media Buttons
Embed Code for Sharing
YouTube is a Social Media Platform
![Page 13: How to Market, Sell and Re-Purpose your Video Content](https://reader033.fdocuments.us/reader033/viewer/2022052413/55a5cdaa1a28ab6e1b8b45a7/html5/thumbnails/13.jpg)
Marketing Your Videos
10 Tips for Marketing Your Videos 7. Rewrite Your Bios, Add Your Projects to Your Email Signature 8. Send Out Mailings to Your List 9. Add a Picture from Your Videos to Your Business Card 10. Contact Your Local Media, Newspapers, Organizations
![Page 14: How to Market, Sell and Re-Purpose your Video Content](https://reader033.fdocuments.us/reader033/viewer/2022052413/55a5cdaa1a28ab6e1b8b45a7/html5/thumbnails/14.jpg)
Selling Your Content
Selling Your Work • When making content think about how you could be
selling it • Know your rights and who owns your content���
are there logos, music, trademarks, do you have control • Think editorially • Act Local, Think Global
![Page 15: How to Market, Sell and Re-Purpose your Video Content](https://reader033.fdocuments.us/reader033/viewer/2022052413/55a5cdaa1a28ab6e1b8b45a7/html5/thumbnails/15.jpg)
Selling Your Content
Distributing and Selling Your Work • Festivals • YouTube and Vimeo Pro • Video on Demand • VHX, distrify, iTunes • CreateSpace/Amazon, DVD, Streaming • Gumroad
![Page 16: How to Market, Sell and Re-Purpose your Video Content](https://reader033.fdocuments.us/reader033/viewer/2022052413/55a5cdaa1a28ab6e1b8b45a7/html5/thumbnails/16.jpg)
Selling Your Content
CreateSpace/Amazon • Amazon Instant Video Streaming • DVD Print-On-Demand • Amazon Sales Platform, Global, Accepted
![Page 17: How to Market, Sell and Re-Purpose your Video Content](https://reader033.fdocuments.us/reader033/viewer/2022052413/55a5cdaa1a28ab6e1b8b45a7/html5/thumbnails/17.jpg)
Selling Your Content
Gumroad.com • Video-Streaming and Download • Download, Any Kind of Electronic File • Physical Products • Various Selling Options, Pay What You Want, Bundles,
Discount Coupons, Analytics, Customer Mailing List • YouTube Connection
![Page 18: How to Market, Sell and Re-Purpose your Video Content](https://reader033.fdocuments.us/reader033/viewer/2022052413/55a5cdaa1a28ab6e1b8b45a7/html5/thumbnails/18.jpg)
Repurpose Your Content
Make it Once, Sell it Many Times • Different Formats, DVD, Streaming, Download • Different Platforms, YouTube, Vimeo, Amazon, DVD collections,
Gumroad, VHX • Different Presentations, Video, PowerPoint, Audio, Text, Podcast • Different Markets, Education, Libraries, Cable, Grassroots
![Page 19: How to Market, Sell and Re-Purpose your Video Content](https://reader033.fdocuments.us/reader033/viewer/2022052413/55a5cdaa1a28ab6e1b8b45a7/html5/thumbnails/19.jpg)
Repurpose Your Content
Products • Transcribe and Create Books, Physical, Kindle • Audio, Podcast • Webinar, Google Hangout/YouTube • Consulting • Educational, Teaching Workbooks, Classroom Guides • Stock Imagery
![Page 20: How to Market, Sell and Re-Purpose your Video Content](https://reader033.fdocuments.us/reader033/viewer/2022052413/55a5cdaa1a28ab6e1b8b45a7/html5/thumbnails/20.jpg)
Repurpose Your Content
Products • Courses Based on the Content • Cups, Hats, Pillows, Print-on-Demand • Blog Content • Children’s, Annotated, Delux Versions • Series, Podcast • Speaking Engagements
![Page 21: How to Market, Sell and Re-Purpose your Video Content](https://reader033.fdocuments.us/reader033/viewer/2022052413/55a5cdaa1a28ab6e1b8b45a7/html5/thumbnails/21.jpg)
Bruce Jones
Bruce Jones 781-255-7171 Twitter @bjdesign Sign up for my free publishing and marketing guides at: http://www.BruceJonesDesign.com