How to make emails that convert with 4 easy steps
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Transcript of How to make emails that convert with 4 easy steps
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Chris Hexton, Co-founder & CEO at Vero
4 Crucial Steps to Email Marketing That Converts !Succeeding at Email Marketing
&
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Who Am I ?
Chris is a highly respected thought leader on email marketing. He's the co-founder of behavioral email marketing so!ware Vero and the author behind the fast growing Vero Email Marketing Blog.
Chris Hexton Vero
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@chexton #KISSwebinar
Join me on Twi"er
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1 Personalization is More Than Just a Name
2 Click Tracking is for Suckers
3 Grow Your List Faster
Table of Contents
4 My Customers Did What?
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WATCH THIS WEBINAR RECORDING NOW
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PERSONALIZATION IS MORE THAN JUST A NAME
How to send one-on-one emails that go beyond “Hi, Chris...”
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Ways to approach customer segmentation
Customer lifecycle!Based on your customers behavior. E.g. started a free trial, checked out 4 times. !
Customer personas! Based on the a"ributes of your customers. E.g. where they work, how old they are, etc.
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Customer lifecycle
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Case study: Segment on customer a"ributes
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Case study: Segment on customer a"ributes
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Case study: Segment on customer a"ributes
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Case study: Segment on customer a"ributes
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Case study: Segment on customer a"ributes
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Get specific
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…and even more specific
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Get specific
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The biggest in the business: Personalization
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The biggest in the business: Personalization
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Use data and events
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Use data and events
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CLICK TRACKING IS FOR SUCKERS
Why tracking conversions is vital
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Things you want to know
Did this email lead to signups?
Does this email lead to signups on its own?
How does my email impact other conversion channels?
Who is engaging with which email?
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Why these things ma"er
How much should I spend
on my email marketing?
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Tracking conversions consistently
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Tracking conversions consistently
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What happen if you’re not doing this?
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Here is the ideal end result
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Se"ing it up in your email provider
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LOG IN WITH GOOGLE
Start Your Free KISSmetrics Trial
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GROW FASTER
Creative tips to increase your subscribers quickly
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Use a dedicated landing page
http://pages.getvero.com/the-marketers-email-conversion-course/
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Use a dedicated landing page
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Use your home page
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Use your home page
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Use your best stories
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…because valuable stories gets leads
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Think of your content as one big funnel
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Valuable content gets leads
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An example of a survey I use via Qualaroo
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Use pages where you have “dead” traffic
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Hack various platforms - e.g. Hacker News
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Display remarking to drive leads to your subscription forms
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Sharing ma"ers
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Use every li"le chance you get
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MY CUSTOMERS DID WHAT?
Tracking customer actions and the future of email
!
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One-to-one context
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One-to-one context
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What is the next action you want your customers to take?
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What is the next action you want your customers to take?
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What is the next action you want your customers to take?
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What is the next action you want your customers to take?
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Use series
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Build momentum and you’ll excel
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Questions? Ask away, we’ll do our best to
give you an answer
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THANK YOU
Chris Hexton Co-founder and CEO at Vero
&