Discover loyality of Your Clients

In the Big Data Marketing World

From data to knowledge about your Clients

90 % Existing data has been collected by companies over the past two years

1 % Only a small part of data describing customers are used in organizations for the purposes of marketing and sales support

85% of companies which build knowledge about their customers declare an increase in sales efficiency of 25% in retention process

Based on Gartner Report : http://www.gartner.com/technology/test/big-data.jsp

Challenges

Selection of tools and channels to reach

clients

Collected data from reliable sources Changes in the legal

environment

Competencies for analysis and building

knowledge about clients

Positive Customer Experience is a key to customer loyalty

All generations have power now in their hands to change market rules

Every part organization influences on sales now.

Client is no longer a „Anonymous Target!!”

Smart Shoppers – looking for personalized offers and cost effective deals.

Cool Hunters – appreciate added value and brand engagement

Information Distributors- over 94% of polish customers shares and seeks information about brand

They are:

Are we lost?

Information Cycle – a key to understand customer behaviorProcess of building knowledge about each client behavior is a infinite cycle.Customer interactions in different channels are footprints, which can be collected and analyzed, in order to bring benefits in retention process.

AnalyzeDefine the

target groupRelationship Management

Verification and

enhancementAutomate sales

processesAdjust the

message and content