Marketing Funnel, Customer Journey & Persona Mapping by VirtualCMO Feb 2014
How to involve the customer in the innovation funnel
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19-Oct-2014 -
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Business
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description
Transcript of How to involve the customer in the innovation funnel
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innovationin banking
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how to involvethe customerin the innovation funnel
21st of June 2012
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Maarten Korzinnovation manager
@korz
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traditional
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cooperation
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farmers
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59,000
10 million
48
employees
customers
countries
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innovation
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increaseinnovativecapabilities
vision&
strategy
icttrends
innovationprojects
sharingknowledge
core activities
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knowledgeshare
icttrends
trendrapport
trend radar
trend sessions
workshops
vision & strategy
innovationprojects
innovativecapacity
thought leadership
participation
embed
portfolio
evaluate
Go/No Go
innovation award
communication
1% ADM
strategy
education
sandbox
RINO & TET
innovation tablelectures
excursions
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externalnetworking
core activities
suppliers
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ideas implementationproof of concept
project
time
customer
strategy
businesscase
supplier
employee
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businessvalue
it costs
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acttry
learnwatchsmile
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idea concept pilot implementation exploitation
crowd
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idea concept pilot implementation exploitation
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idea concept pilot implementation exploitation
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idea concept pilot implementation exploitation
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idea concept pilot implementation exploitation
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idea concept pilot implementation exploitation
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idea concept pilot implementation exploitation
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learnings
Challenges do work!
Which platform > depends on your question & targetgroup
Involve legal department: Intellectual property
Motivation for people > working for Rabobank brand
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learnings
Briefing: be specific / short briefing
Product development is difficult because of lack of knowledge of business by the crowd
Use first applicants as good example
Embed crowdsourcing in your business process
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do it your self
outsourcing
crowdsourcing
core proces of bank
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questions?
@korz