Building a Loyal and Returning Audience with the New Chartbeat Publishing
Marketing Analysis Template. 2 The funnel process for customers: Target audience to loyal customer...
-
Upload
chastity-gardner -
Category
Documents
-
view
216 -
download
1
Transcript of Marketing Analysis Template. 2 The funnel process for customers: Target audience to loyal customer...
![Page 1: Marketing Analysis Template. 2 The funnel process for customers: Target audience to loyal customer 51% 95%](https://reader036.fdocuments.us/reader036/viewer/2022062500/56649e845503460f94b86708/html5/thumbnails/1.jpg)
Marketing Analysis Template<insert year i.e. 2013>
![Page 2: Marketing Analysis Template. 2 The funnel process for customers: Target audience to loyal customer 51% 95%](https://reader036.fdocuments.us/reader036/viewer/2022062500/56649e845503460f94b86708/html5/thumbnails/2.jpg)
2
The funnel process for customers:Target audience to loyal customer
51% 95%
![Page 3: Marketing Analysis Template. 2 The funnel process for customers: Target audience to loyal customer 51% 95%](https://reader036.fdocuments.us/reader036/viewer/2022062500/56649e845503460f94b86708/html5/thumbnails/3.jpg)
3
The funnel process for customers:Overall comparison to 2012
2012 customer conversions
2013 customer conversions
![Page 4: Marketing Analysis Template. 2 The funnel process for customers: Target audience to loyal customer 51% 95%](https://reader036.fdocuments.us/reader036/viewer/2022062500/56649e845503460f94b86708/html5/thumbnails/4.jpg)
4
Average number of purchases per customer
1 Potential customers 2 Existing/loyal customers
3 Overall average
Mean: 2.33Mode: 2Median: 3
![Page 5: Marketing Analysis Template. 2 The funnel process for customers: Target audience to loyal customer 51% 95%](https://reader036.fdocuments.us/reader036/viewer/2022062500/56649e845503460f94b86708/html5/thumbnails/5.jpg)
55
How did they hear about us?
![Page 6: Marketing Analysis Template. 2 The funnel process for customers: Target audience to loyal customer 51% 95%](https://reader036.fdocuments.us/reader036/viewer/2022062500/56649e845503460f94b86708/html5/thumbnails/6.jpg)
6
Most successful marketing channelsat converting
(NB: stats are made up to give you an example and template to work from)
![Page 7: Marketing Analysis Template. 2 The funnel process for customers: Target audience to loyal customer 51% 95%](https://reader036.fdocuments.us/reader036/viewer/2022062500/56649e845503460f94b86708/html5/thumbnails/7.jpg)
7
Overview of cost per sale
Total cost of advertising over year
No. of potential customers in this marketing channel
No. of potential customers responding to advert
No. of potential customers making a purchase
Cost of advert per customer
Value of purchase = £50. So profit per customer is…
Example £1,000 500 100 60 (£1K/60=)£16.67
£33.33
Google Adwords
Email marketing
Groupon
Event
Leaflet drop
Etc, etc
20% 60%
XX% XX%
XX% XX%
XX% XX%
XX% XX%
XX% XX%
XX% XX%
![Page 8: Marketing Analysis Template. 2 The funnel process for customers: Target audience to loyal customer 51% 95%](https://reader036.fdocuments.us/reader036/viewer/2022062500/56649e845503460f94b86708/html5/thumbnails/8.jpg)
8
Event analysis: <INSERT EVENT NAME><INSERT EVENT DATE>
Feedback from the event
Average score: X (NB: You should have given event attendees feedback forms at the end and asked them to rate out of 10)
Suggested topics:NB: On the feedback forms it’s always useful to ask event attendees what topics/events would interest them for future events. List the most popular here.•Speaker 1•Speaker 2•Speaker 3
Suggested speakers:NB: On the feedback forms if applicable, it’s always useful to ask event attendees what speakers would interest them for future events. List the most popular here:•Speaker 1•Speaker 2•Speaker 3
![Page 9: Marketing Analysis Template. 2 The funnel process for customers: Target audience to loyal customer 51% 95%](https://reader036.fdocuments.us/reader036/viewer/2022062500/56649e845503460f94b86708/html5/thumbnails/9.jpg)
9
Overall: why customers didn’t buy
![Page 10: Marketing Analysis Template. 2 The funnel process for customers: Target audience to loyal customer 51% 95%](https://reader036.fdocuments.us/reader036/viewer/2022062500/56649e845503460f94b86708/html5/thumbnails/10.jpg)
10
Conclusions from customer analysis 2013
• Conclusion 1• Conclusion 2• Conclusion 3• etc
![Page 11: Marketing Analysis Template. 2 The funnel process for customers: Target audience to loyal customer 51% 95%](https://reader036.fdocuments.us/reader036/viewer/2022062500/56649e845503460f94b86708/html5/thumbnails/11.jpg)
11
Recommendations for 2014 marketing to customers
• Recommendation 1• Recommendation 2• Recommendation 3• etc