App Store OptimizationHow to increase App downloads by optimizing it for the app store

The Need to Optimize• Most apps are not optimized to the market they are in resulting in low

number of downloads and ratings. • High-performance apps do not get noticed due to poor optimization• Getting the word out about an application can be difficult if it is not

optimized to the app store.

How to Optimize Apps

App Description• Language: The app description language has to be chosen carefully.

Since you are targeting your app to potential audiences, always try to choose native and commonly used languages over standardized lingo. • Keywords: While creating app descriptions, make sure you include the

targeted keywords at least 3 to 6 times. Look for references from the Adwords Keyword Tool, and lateral keywords as well. These keywords will play a vital role in increasing your app’s rankings.• Declaring permissions: Never forget to mention about the

permissions your app is asking for. Be transparent about this aspect along with the monetization models.

CPI Campaigns• Cost-per-Install (CPI) Campaigns are important to help garner a lot of

instant attention to your application.• Strategic advertisements are placed across media to help increase

app downloads• CPI Burst Campaigns will help you achieve a secured spot amongst the

best 50 apps, thus getting you more traffic.

Create Videos• Video creation for marketing the app is important too.• The best way to nail down this task will be by hiring professional

experts. • See to the fact that you have subtitles for local languages. • Highly engaging and compelling videos will increase your mobile app’s

visibility in searches.

Discounts and Offers• Offer your application at discounted rates for a limited time span. • Exclusive offers and discounted rates should always be for a limited

period.• Giving out the app for free for a limited time period also helps

generate a lot of attention.

Parting ThoughtsWith these handy tips, increasing your app’s downloads will be a cakewalk!If you need professional assistance in implementing these strategies, do connect with us at GoodWorkLabs for a quick consultation to make the most of your mobile app downloads.

Get in Touch!We are the world’s top web & mobile app development company and

we can help you disrupt markets.Website: www.goodworklabs.com

Contact: contact@goodworklabs.com Phone: +91-7676707700