Mobile Application Store

MAS

2010/1/7

Outline

– Mobile Application Store “MAS”• App Store• Android Market• Blackberry App World• Nokia Ovi Store• Palm App Catalog• Marketplace for Mobile

App Store

Billion App Countdown

• April 23, 2009

• Doubled at September 28, 2009

• Tripled at the beginning of 2010

Number of Applications

Apps by Category

Android Market

• Available to users on 22 October 2008

• By December, 2009, there were over 20,000 applications

• Google Checkout

Priced Applications Availability

 Australia - paid apps cannot be submitted by Australian Developers.  Austria  France  Germany  Italy  Netherlands  New Zealand  Spain  United Kingdom  United States  Japan

Number of Applications

Applications Distribution

Applications Distribution

Applications Distribution

Applications Distribution

Blackberry App World

App World

Top Download

Categories

Details

PayPal

Reconfirm

My World

Review

Marketplace for Mobile

– Rumors about the service in September 2008 “Skymarket”

– Opened for business on 6 October, 2009, featuring 246 applications

Mobile Application Store Comparison

App Store Android Market

App World Ovi Store App Catalog Marketplace for Mobile

Organizations Apple Google,OHA RIM Nokia Palm Microsoft

Established July 11, 2008 October 22, 2008

April 1, 2009 May 26, 2009

June 6, 2009 October 6, 2009

Available Apps 135,000 20,000 2,000 2,500 1,000 Less than 1,000

Install Base 58 million (40% iPod Touch)

1 million 8 million 100 million

150,000 Unknown (6.1 and 6.5 )

Exclusive App Source

Yes No No No Yes No

Carrier-Specific Stores

No Yes No Yes No Yes

Return Policy No 24 Hours No No No 24 Hours

Developer Share 70% 70% 80% 70% 70% 70%

Developer Fee $99/year $25 $200 €50 Free $99/year

App Listings Unlimited Unlimited 10 Unlimited Unlimited 5

Record Breaking Chrismas

Download Growth

Android Devices Download Growth

Android Devices Download Share