1. How to implement Smart Networks to unlock more profitfrancois.lemarchand@ericsson.com

2. Fixed and MobileUse cases highlightsInternet FixedTIME-BANDPERSONALIZED Content-Under 14SERVICESVolume and Bill Shocks AlertsUSER DATA-PLAN BRO NZE PLANBW an Fair Usage PoliciesTime Period?P2p, heavyNETWORKPROTECTION users,.. NetworkPeak hour, Location PrioritizeOTT-TRAFFIC Reuters.comIMSIMSNETWORKSERVICES VoLTE with QCI1 on?Dedicated Bearer How to implement Smart Networks to unlock more profit | Commercial in confidence | Ericsson AB 2012 | 2012-09-20 | Page 2 3. Smart Networksbuilding blocks Subscription FeePremium Delivery FeeSubscriber Policy & chargingInternet & OTTAPIs Enforcement GW Service aware Network Service platformsHow to implement Smart Networks to unlock more profit | Commercial in confidence | Ericsson AB 2012 | 2012-09-20 | Page 3 4. Policy orchestration End to end QoS management Converged Policy MgrQoS Scheduling Accounting,Accounting Dynamic Scheduling EnforcementmonitoringCoARx PCRFDedicated bearer BPCF (optional) GxSignaling (GTPC)Detection / classification PGWMobile Signaling (ANCP)Marking (DSCP) DPI HGWAggreg. BNGCore Fixed & mobile broadband have different service enforcement points, logic, protocols & location Implementation of a converged policy service Fixed, Mobile & Wifi controller is the enabler to converged smart services How to implement Smart Networks to unlock more profit | Commercial in confidence | Ericsson AB 2012 | 2012-09-20 | Page 4 5. policy and chargingCharging integration via SyUserProduct Customer care Provisioning communicationManagement User PolicyGroup ID, SDPPolicy &LifeCycle Charging User Profile Rx Data and otherIMS,servicesSyVideoconsumption Refill StatusCharging PCRF SOAP Balance Status 3rdParties Credit Limits Gy Gx/Rx PGW DPI, TDF How to implement Smart Networks to unlock more profit | Commercial in confidence | Ericsson AB 2012 | 2012-09-20 | Page 5 6. BNG dynamic services Subscriber & content services UnlimitedMax rateFair cap only Operator AAAContent PriorityRadius CoAOTTAlwaysPer serviceBase + OTT packPer Sub. Cap RateCap VolumePer application type user controlledPer domain OTT specific package Base onlyBNG Per session i.e. watch in HD charge Cap RateCap Volume Per subscriber and per service logic on the BNG Separate lifecycle, quotas, QoS for each subscriber service Dynamic instantiation and changes via CoA How to implement Smart Networks to unlock more profit | Commercial in confidence | Ericsson AB 2012 | 2012-09-20 | Page 6 7. Enterprise servicesPremium Qos & Cloud acceleration Dynamic bearer Enterprise Cloud control for ERPAccelerationPremium internetPriority SchedulingGold rate & volume Private CloudPCRFBCABPCF Public Cloud App prioritizationFixedBNG DPIPGWPublic CloudMobile L2 & L3VPNOver Residential BBHow to implement Smart Networks to unlock more profit | Commercial in confidence | Ericsson AB 2012 | 2012-09-20 | Page 7 8. OTT&content deliverymonetization & content delivery Mobile CloudPCRFCDNAccelerator (SAPC) Fixed BNG PGW PaaS CDN Operator ServicesMobile Telco Cloud platform Location CPU, BW, StorateQoS API & Network Operator managedexposure CDNHow to implement Smart Networks to unlock more profit | Commercial in confidence | Ericsson AB 2012 | 2012-09-20 | Page 8 9. Unified Analytics solutionFixed & Mobile, service & transport Converged AnalyticsENIQMobile PGW DPITIC HGW MetroBNGCore NAT End 2 End service KPIs Network & subscriber behavior analysis OTT and application trend analysis & customer profilingHow to implement Smart Networks to unlock more profit | Commercial in confidence | Ericsson AB 2012 | 2012-09-20 | Page 9 10. SDN NETWORK Exposure new service paradigmCurrent Networks Split Architectures NW Virtualization HW AbstractionPotential benefits Control plane (OS) co- Operators:located with FW plane Service velocity Programmability Lower OPEX due to central Each vendor OS canprovisioning & managementonly control that Lower capex with COTS platformsvendors nodes Vendors: Greater feature velocity Software business opportunities How to implement Smart Networks to unlock more profit | Commercial in confidence | Ericsson AB 2012 | 2012-09-20 | Page 10 11. SDN Service chainingStandard, dynamic flow control Subscriber policy on1connection or dynamic DPIapplication policy AAA OFC 2 IDSDynamic flow TIC offload interface Flow 3Switch GWNAT Faster time to market for new services Enable dynamic service modification during sessionlifetime for innovative service activation Enhanced high touch service scaling via dynamic offload ofelephant flowsHow to implement Smart Networks to unlock more profit | Commercial in confidence | Ericsson AB 2012 | 2012-09-20 | Page 11 12. Service policy chaining Openflow controlled SLBAAA: Service chain (string TLV) for subscriber: DPI, URL,NAT AAA DPI IDS URL NATOpenFlow Controller retrieve subscriber source IP & definesflow path based on AAA service chains command external OpenFlow SLB/ OpenFlow switchOFC GW OFS Embedded OpenFlow Controller on the GW can derives Flow orchestration primitives from the AAA information and subscriber source IP External SLB which provides load sharing & protection of the service appliance now also enforce chaining (Act as an OpenFlow Switch) How to implement Smart Networks to unlock more profit | Commercial in confidence | Ericsson AB 2012 | 2012-09-20 | Page 13 13. Datacenter VPN gW DC & Internet infrastructure Maps WIFIVirtualizedsub/device toapplication software cloudNATDPI URL AAA OFC Virtual Ethernet application interface Virtual switch inHypervisordatacenter RadiusEAPVXLANtunnelL2 ETH InternetInternet GatewayIP Core GW Flexible mapping of subscribers to services based on AAA profile Ethernet over IP tunnel allows tunneling to any network location VXLAN encapsulation provides native interworking with hypervisor virtual switch Openflow control abstract tunneling function to any control logic How to implement Smart Networks to unlock more profit | Commercial in confidence | Ericsson AB 2012 | 2012-09-20 | Page 14