How to implement App Search Optimization - ASO for Mobile Apps
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Transcript of How to implement App Search Optimization - ASO for Mobile Apps
How To Implement App Search Optimization (ASO) ?
ASO for Your Mobile Apps – Google, Apple, Windows &
other App Stores
Understanding your Business Ecosystem Naming the App Keyword Research Description of the App Icons for your App Videos & App Screenshots How to Localize Your App? App Promotions App Updates App Categories Ratings & Reviews of the App App Analytics
App Search Optimization (APO) Index
Understanding your Business Ecosystem
A Proper App Search Optimization (ASO) depends on
Understanding how your customers use your app,
Your Competitors
Mobile app store you are going to use i.e.
Why they use the app - Reasons for using?
Keywords Customers would use to search for your app
Understanding how app stores – Windows, Google Play & Apple app stores work & their policies
How Apps align with your overall Business goals & strategy
The goal should be to improve discovery in app store searches and target those keywords that drive the most traffic & leads to
further engagement.
Naming the App Include relevant keywords within your App title
Keywords can indicate your product or service or any brand names which you wish to promote
Titles in the App Store can be up to 255 characters. Typically truncated after the 30th character in Google
Play
Use only URL-friendly characters in your title
Apps with keywords rank higher in search engines
Keyword Research The Google App Store
Uses your app’s description for relevant keywords.
Describe in 4,000 characters.
Design the app based on the user & not on algorithm or app store
The Apple App Store
100-character keyword field for the Apple App Store
Uses title & whatever keywords or keyword phrases in these
100 characters to determine which search strings your app will show up for
Description of the App The USP your app Offers
List the unique benefits it offers,
Compel the reader to download it.
Describe what your app does in simple language
The features and functionality of your app.
Avoid including specific prices in your app description. Pricing is already shown
Your app’s description should be targeted at your customer base
Focus on the first three lines of your description
Icons for your App Google Play requires a 512×512 icon,.
visual icon is the first impression users are going to see, as there is an endless list of apps,
Both Apple & Google Play Store have preset standards for the ideal size, geometry, and color scheme of app icons.
For iOS icons, sized to at least 1024×1024 pixel
Icons should be clear enough that they immediately convey what your app does,
App Screenshots & Videos Your first screenshot should tell the essence of your app, as this comes in search results
Include a video as this will be first to be shown in the Google play store
Further screenshots to focus on main features of the app
5 screenshots for an iOS app and up to 8 for an Android app
You can technically include graphic into the screenshot field — including concept or character art.
How to Localize your App? More than 50% prefer to use their language in shopping
As India & China are becoming top mobile markets, localizing your app is very imp
Translators are easily available & hence localization become easier
Consider the local values, culture & other needs in localizing your app.
Promoting Your Apps
Your app’s total page visits and product page backlinks are considered when determining
your search and overall ranks..
Invest in online Advt, Social Media Advt, & Press Releases.
Search Engines Beginning to include apps in search results.
Implement App Deep Linking
To drive downloads and app store traffic directly from a search engine results page.
App Updates
Apps Which get a lot of updates are seen as keeping in touch with the market
App updates normally lead to better reviews & ratings.
Average Frequency update is 30 to 40 days.
Ratings & reviews are checked by the users before downloading the apps
Entice customers within your app
Update the app description and the “What’s New” field
Maintain a large volume of five-star reviews for your app,
Cross Promote your app from your website & other landing pages
App Categories
Categories help you assign your apps to respective places
Your Primary category is of prime importance
This will be the category in which the app appears for search results and in Explore.
Rightly choose the categories for your app
Windows App StoreApple App Store
Ratings & Reviews of Apps
Reviews should be Positive
Across the board, apps with a large volume of positive ratings dominate the top charts.
Higher the ratings, higher is the engagement
Higher ratings & reviews also lead to higher search rankings
Can also utilize 3rd party tools for the review management
App Analytics
Use a Tool like GA to analyze your app Analytics
Can be used for both Google Android or Apple App store apps.
Analyze Keywords, reviews, ratings, Ref report & others
Analyze the flow of the traffic
Set up funnels to find the downloads
Thank You