How To Host A Twitter Party
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Transcript of How To Host A Twitter Party
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March 3, 2014Presented by: Devon DeMars
Internet Marketing Inc.10620 Treena Street, Suite 250 | San Diego,
CA 92131
How to Host a Twitter Party
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2SAN DIEGO | LAS VEGAS | NEW YORK | INTERNETMARKETINGINC.COM | (866) 563-0620
Agenda
Why Host a Twitter Party?
Steps to Hosting a
Twitter PartyWhat is a
Twitter Party?
1
2 3
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What is a Twitter Party?
An online, real-time conversation that occurs on Twitter
among people using the same unique hashtag. It usually is for a limited
time period and lead by a host.
?
#
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Why Host a Twitter Party
• Improve branding
• Increase awareness
• Build relationships
• Increase social engagement
• Build social following
• Improve reputation or company
image
• Establish thought leadership
• Drive website traffic
• Generate leads or conversions
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Step 1: Determine Goal/Purpose
Determine metricsWhy are you hosting
a Twitter Party?
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Step 2: Define the Theme• How will you tie your
brand/product/service to a topic of interest of your audience?
• Topic in the news
• Upcoming holidays
• Tips & Tricks
• Etc.
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7SAN DIEGO | LAS VEGAS | NEW YORK | INTERNETMARKETINGINC.COM | (866) 563-0620
Step 3: Establish the Logistics
• When will the party take place?
• Who will host it?
• How long will it last?
• Who needs to be involved?
• Is there a giveaway prize? What is it? How will it be fulfilled?
• Etc.
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Step 4: Meet with Relevant Parties
• PR
• MarCom
• Customer Service
• Legal
• Sales
• Message(s) to highlight
• What to avoid
• How to deal with red flags
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Step 5: Reserve a Location IRL
• Plan a conference
room
• Able to address issues in a quick, well-informed manner
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Step 6: Decide on and Register a Hashtag
• Hashtag must be:
• Relevant
• Usually branded
• Short
• Unique
• Be sure it’s not used on Twitter
• Register on Twubs
#
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Step 7: Draft a Script
• Welcoming Tweets
• 5-10 Questions
• Closing Tweets & Thank You’s!
• Within Character Limits
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Step 8: Gather Supplemental Information
• Websites
• Fact Sheets
• Contact Info
• Etc.
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Step 9: Track Your Links
• i.e. Google Analytics URL Builder
• Prepare ahead of
time
• Place into script!
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Step 10: Promote the Twitter Party
• Across Social Media Properties
• Among Employees
• E-blast/E-newsletter
• Website
• Other Influencers
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Step 11: Track “Pre-Party” Metrics
• Twitter Metrics
• Other Social Channel Metrics
• Website Referral Traffic Metrics
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Step 12: Party!
• Enjoy your Twitter Party
• Thank hosts/panelists/participants
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Step 13: Continue Monitoring Hashtag• Continue following the
conversation surrounding your hashtag
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Step 14: Review Analytics
• TweetReach Reports
• Social Channel Metrics
• Website Referral Traffic
• Sentiment Analysis
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19SAN DIEGO | LAS VEGAS | NEW YORK | INTERNETMARKETINGINC.COM | (866) 563-0620
Step 15: Wrap it Up!
Evaluate success or areas for
improvement
Make note for future Twitter
parties!
Determine key findings
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Thanks!
• Keep in touch:
• Devon DeMars @ThereDGoes
• LinkedIn.com/in/DevonDeMars