How to Hold Your Website Accountable
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Most websites are useless. It's got nothing to do with designs, features or functions - in fact, some of the most useless websites have the best look and feels. The reason they're useless is because the business that commissioned the website never stopped to: • Define their expectations of "going online" • Identify who they wanted to target • Question what their target markets need from their site • Answer their target market's call for content • Structure how they will get a return on investment. • And measure their website’s ongoing performance. This document takes you step-by-step through the process of creating a website that you can hold accountable.
Transcript of How to Hold Your Website Accountable
Online success isn’t accidental. It takes time, money and a detailed
Get real.
PLAN.
Your digital marketing strategy is your website’s job description.
HAVE A PLAN.
Know what you expect your website to do for your business.
#1.
DEFINE.
Don’t focus on the how. Focus on the… WHAT.
Know who your website needs to target.
#2.
IDENTIFY.
what challenges and drives your personas. Use this to…
RELATE TO THEM.
Brainstorm
by good websites.
RARELY TARGETED Decision-makers are
Determine what information your target personas want.
#3.
QUESTION.
Record every question your personas may have.
DON’T AVOID ANY.
Plan what content you need to create to address your persona’s questions.
#4.
ANSWER.
Determine how both you and your personas will achieve your goals.
#5.
STRUCTURE.
Clearly define how you will monitor your goals on an ongoing basis.
#6.
MEASURE.
1. Define. 2. Identify. 3. Question. 4. Answer. 5. Structure. 6. Measure.
Remember…
how to develop a website that can be held accountable.
You now know
CONGRATS.
