How to Harness Social Media for your Business
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1 How To Grow Your Business by Harnessing Social Media Susu Wong Tomo360 December 11, 2013
description
How to set up your Facebook, Twitter and LinkedIn to reach your influencers and customers. Ways to develop social media campaigns, the do's and don'ts.
Transcript of How to Harness Social Media for your Business
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How To Grow Your Business by
Harnessing Social Media
Susu WongTomo360
December 11, 2013
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Agenda
• Social Media Statistics– What to consider for your digital audiences– Trends in the marketing mix
• Why Go Social– Millennial Generation
• Social Media Strategy• Social Media Marketing Tools
– Facebook– Twitter– LinkedIn– Social Media Management Tools
Tweet@tomo3603
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Social Media is about People and Conversation, and Connecting with customers and prospects
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Why you can’t ignore Social Marketing
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Why you can’t ignore Social Marketing
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Why go Social?
• Casual way in engaging and conversing with your customers
• Valuable feedback and sharing of information about your customers/company
• Cost efficient option• Multiple ways for generating leads • Increase your search engine ranking• Very effective in reaching out to younger audiences
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Millennial Generation•Millennials (1981 - 1995) are the fastest global growing consumer group globally
•$1.6 trillion in consumer spending each year
•60% of the population is under the age of 30
•Experience seekers, collaborative consumers, digitally synchronized and highly entrepreneurial
•Multi-taskers and into their own personal branding
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Social Media Strategy
Thought leader?Listener?Communicator?
DemographicsAgeRace
FacebookGoogle+InstagramTwitterLinkedIn
Activity metricImpact ReachChatter about you
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FACEBOOK MARKETINGSocial Media Tools #1
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Treat Your Facebook Cover Page as your Storefront
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Include Call-To-Action
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What to post?
• Engage– Include posts, pictures, video, links, etc…
• Ask questions or feedback• Tips and latest industry news • Encourage local check-ins• Ask for recommendations• Create rewards• Be responsive and conversational
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• Email your social media link• Put your social media buttons on your webpage• Ask your likers to "Suggest to Friends”• Run promotions to get more likes • Like other pages• Run polls or contests
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Take a poll
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Social Games
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• The Do’s and Don’ts of creating Facebook Cover Pagehttp://blog.hubspot.com/marketing/facebook-cover-photos-best-practices-ht• Facebook Timeline Cover: 40 (Really) Creative
Exampleshttp://www.hongkiat.com/blog/creative-facebook-timeline-covers/• https://www.facebook.com/advertising/how-it-works
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TWITTERSocial Media Tools #2
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• Mini blogs with 140 characters or less• Fastest growing demographics are in the 55-64 age
group• Write a short bio of 160 characters or less• Link tweets to Facebook• http://bit.ly/ or http://tinyurl.com/to shorten your
links• Set up your user’s avator
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Twitter Cover Page: Example 1
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Twitter Cover Page: Example 2
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Twitter’s Best Practices
• Use 1 to 2 hashtags • Use @username • Ask followers to retweet (RT)• Engage new followers by thanking them directly (DM)• Follow Fridays (#FF)• Tweets on weekends and commuting hours• Tweets with links are 86% more likely to be retweeted
http://blog.bufferapp.com/10-new-twitter--statistics-to-help-you-reach-your-followersstats-twitter
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Twitter’s tools
• SocialOomph: set up auto-follows so whenever someone follows you, you can follow them: www.SocialOomph.com
• Trendistic: Track the popularity of topics and keywords on Twitter with easy to read graph: www.trendistic.com
• Twitter’s picture: http://twitpic.com/
• Twitter’s Directory: http://tweepz.com/
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LINKEDINSocial Media Tools #3
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What’s all the buzz about LinkedIn?
• Largest and oldest professional network
• Over 259 million registered users
• 3 million LinkedIn business page• 2.1 million LinkedIn Groups
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LinkedIn profile
• Profile picture• Make the most of your
headline and title• Summarize your
experiences & specialties wisely
• Add your website and social media links
• Add connections
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LinkedIn’s Best Practices
• Post status, events and interesting updates• Update your profile regularly• Join and participate in groups – Create your own group
• Create your company page• LinkedIn with people you met face-to-face• Use Card Munch to connect• Connect with care
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Resources
• http://www.wikihow.com/Create-an-Account-on-LinkedIn
• http://www.ezanga.com/news/2011/10/20/3-ways-to-interact-on-linkedin/
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SOCIAL MEDIA MANAGEMENT TOOLS
Social Media Tools #4
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Tomo360 Creative Connections to your Customers
Susu Wong978-253-4922
Facebook: www.facebook.com/tomo360Twitter: www.twitter.com/tomo3603
LinkedIn: www.linkedin.com/li/susuwong
