SEO & Social Media Mind Control - Harness the Power of Persuasion
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Search & Social Mind Control presented by: Ben Cook (@Skitzzo) Direct Match Media inspired by: Robert Cialdini’s Influence: The Psychology of Persuasion
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Social media and search engine optimization are becoming more and more entwined which makes understanding and harnessing the principles of influence and persuasion even more important.
Transcript of SEO & Social Media Mind Control - Harness the Power of Persuasion
Search & Social Mind Control
presented by: Ben Cook (@Skitzzo)Direct Match Media
inspired by: Robert Cialdini’s
Influence: The Psychology of Persuasion
I’m Kind of a Big Deal
Reciprocation
Social contracts are binding & can be initiated unilaterally!
Reciprocation
Social Makes it
Easy
Multiple Touches
Lying’s bad mmkayy?
Independent of
Sentiment
Commitment & Consistency
Current Actions Dictate Future Behavior
Commitment & Consistency
Make Initial “Ask” Small
Require Commitmen
t
Keep Requests
Consistent
Social Proof
People prefer proof of Life
Social Proof
Call to Actions
Less Is More
Validity is Optional
Trumps Quality
Liking
and Tweeting, Stumbling, +1’ing
Liking
Leverage Relationships
Incorporate Affiliates
Request Referrals
Authority
Authority is a currency – lend or borrow as needed
Authority
Authority dictates
behavior – on both sides
Conveys Responsibility
Increases Adherance
Scarcity
There can be only one… or at least very few
Scarcity
Make Offers
Unique
Create Deadlines/
Limits
Reverse Psychology
