How to Grow Your Mortgage

Business with VideoScott Sillari, Vyral Marketing

Your #1 Asset - Database

The Marketing Plan1.Build A Database2.Communicate with It3.Proactive Follow Up

Step #1: Build a Database

Audience #1: Real Estate Agents

Make sure deals close•Updates on mortgage regulations•Updates on the real estate market•Tips to grow their real estate business• Interviews with experts and coaches

Audience #2: Past Clients & Sphere

Make smart real estate choices

•Real estate price trend updates•Home buyer/seller Q&A tips•Updates on rates and refinance terms• Investment real estate strategies

Audience #3: Loan Officer Recruits

Grow their mortgage business

•Marketing examples•Coaching videos / business tips• Interviews with top loan officers•Loan officer testimonials

Reconnect with Your Database

Ask People for Their Email

Ask People to Sign Up Online

Step #2: Communicate with It

Ask for Questions to Answer

Send Out Two Q&A Videos A Month

Example #1: Professional Video

Example #2: Optimize YouTube

Example #3: Video Blog

Example #4: Video Email

Example #5: Facebook

Example #6: LinkedIn

Example #7: Google+

Example #8: iTunes

Step#3: Prioritize Follow Up

Call your open/click email report

Here’s what to say..“I see you subscribe to my videos. Any

questions I can answer for you in

upcoming episodes?”

“..the cost of Vyral Marketing is a slam dunk.”Jay ModerskiVP Sales, Finance of America

“I get 3-5 leads per video when it goes out to my database.”

Terry WilliamsMortgage Professional

#1: Partner with Real Estate Agents

#2: Hire Us To Do It For You• We build your video blog• We interview you • We edit your video• We write your articles• We send your email• We optimize your SEO• We update your social media• We run a podcast for you• We give you leads to call

All this takes only 30 minutes a month

DOUBLE Your Money Back Service

Guarantee

$1,995 one-time build$550 monthly for 1

year

Free Strategy Session

Scott Sillari, VP SalesCell: 703-565-7000scott@getvyral.com