Are you presenting at a breakout session? Make sure your title slide is the right color.

To swap the slide master...

On the View tab, click Normal. In Normal View, in the thumbnail pane on the left, click the slide that you want to apply a layout to.

On the Home tab, click Layout, and then select the layout that you want.

Keynotes & general sessions

Innovation breakout track

Data & Metrics breakout track

Talent Brand breakout track

Talent Management breakout track

Leadership & Strategy breakout track

Pipeline & Recruitment breakout track

title title title title title title title

Nando Rodriguez Head of Employment Branding & Candidate Experience

Horizon Media

The 5 Steps to Selling Employer Branding to Your Company

Where do you start?

#talentconnect

Step 1.

Learn the Lay of the Land

#talentconnect

Employer Branding

#talentconnect

Job seekers are looking for specific tailored content as

they research your company.

(Videos, Blogs, Tweets, Facebook Updates, Instagram posts, etc.)

#talentconnect

80% of active & passive job seekers say they will not follow a company on social media

if posts are irrelevant, uninviting, or solely self-serving.

#talentconnect

Audit social platforms, survey & career

site

#talentconnect

Nov – Apr 2015 only 3 employees posted

being hired at Horizon Media.

#talentconnect

30% of new hires surveyed had not heard of Horizon Media prior to being contacted by recruiting *In-house survey Jan 1 2015 – Aug 3rd

#talentconnect

What do you build?

#talentconnect

Step 2. Your strategy

#talentconnect

Strategy = We will (Goal) By (Action) Leading to (results) #talentconnect

With an executed Employment Branding strategy we can position Horizon Media as the #1 media agency to work for in New York & LA.

#talentconnect

What do you create?

#talentconnect

Step 3. The Content

#talentconnect

Who is your target audience?

#talentconnect

Engagement?

#talentconnect

#talentconnect

employee referral

campaigns

#talentconnect

SOURCE: BLUEBERRY

DOES THE POST TOUCH ON: People/Culture What’s it like to work inside our company?

Equality, Respect, Cohesiveness

Employer Reputation Products, Ethical, Prestige, Innovation

Remuneration & Advancement

Career Prospects, Advancements, Benefits & Perks, Work Programs, Referral Campaigns

Job Characteristics What do I do, Variety, Challenge

Misc Happy Friday, #WednesdayWisedom

5 relevant post types all platforms:

#talentconnect

Create the tool kit for brand ambassadors to easily share our career-focused content on their

social media platforms in order to engage and attract talent, ultimately amplifying your

employer brand.

#talentconnect

Speaking to the Boss

#talentconnect

Step 4. Educate

#talentconnect

Employer Brand = your company’s reputation (internal & external) in

the market place against it’s competitors.

#talentconnect

Attracts 3.5 more job applicants per job posting

Employer Institute Study #talentconnect

Attracts 20% more passive candidates

Corporate Leadership Council #talentconnect

Reduce cost per hire by 50%

CareerBuilder Study #talentconnect

83% of job seekers are wary of working for a company with a negative reputation

Glassdoor Survey #talentconnect

#talentconnect

#talentconnect

The goal of employer branding is to attract qualified talent to your organization

and build a solid pipeline that fuels recruiting activity.

#talentconnect

The possibilities?

#talentconnect

Miles & I

#talentconnect

from recruiter…

#talentconnect

to employer branding.

#talentconnect

Step 5. Measure

#talentconnect

Key Performance Indicators

#talentconnect

*Social Media follower quality *Talent Response Rate Spike

*Shortening Time to Hire

#talentconnect

*Increased Brand Awareness

#talentconnect

*Increased Brand Awareness

#talentconnect

*Increased Brand Awareness

#talentconnect

*Increased Brand Awareness

#talentconnect

*Increased Brand Awareness

#talentconnect

*Recruiters are now getting in on the fun

#talentconnect

*Applicant Quality *Offer Acceptance Rates Increase

*Uptick in Employee Retention *Brand Ambassadors

#talentconnect

With the right strategy, proper funding, allowed creativity, and leadership behind it, an organization’s employer brand can achieve increased brand awareness with

key talent, increasing the efficacy of recruiters’ outreach, improving applicant quality, and shortening the time it takes to fill your positions.

#talentconnect

©2015 LinkedIn Corporation. All Rights Reserved. #talentconnect