90 Day Video Challenge

Day 27www.WorkWithLindsayHack.com

If you want to create content or advertising that drives traffic and results in sales, it helps to understand what motivates people.

Find the right motivation and you'll be able to create content for your ads and articles that compel people to buy.

Psychological Triggers

Everyone has needs. Tap into a common need and you'll be able to create content that gets the response you need.

At the most basic level, all of our behavior is rooted by the desire for pleasure and the avoidance of pain.

Promise to relieve some pain or bring pleasure to a customer, and they'll be compelled to take action.

Desire for Pleasure

These techniques work best when you understand your audience.

-- use psychological triggers to improve your marketing.

People love new things. In fact, scientists have proven that our brains release dopamine when we're exposed to something new.

People Love New Things

People want answers and are more likely to respond if they are given a reason. A famous study showed that people were 34 percent more likely to let someone cut the line to the copy machine if they were given a reason.

This was true even if the reason was pretty meaningless, like “ I need to make some copies.” So, if you want people to sign up for a newsletter or webinar, for example, tell them why they should sign up and what they'll get out of it.

Tell The Why

Stories cut past our rational minds and go straight to our emotions. We'll suddenly relate to a person or a product on an emotional level. This is important because most of our thinking and decision-making is done on an emotional level.

So, if you are stuck in your content or advertising writing, find a story to tell.

Use a Good Story

Yes, K.I.S.S. applies to advertising, too. People are wired to seek the simplest answer and the fastest solution.

Show your audience how to get the result they are looking for with an easy and fool-proof solution. Use terms like system, fast, instant, step-by-step to convey the message that your solution works quickly and easily.

Keep it Simple, Stupid!

People are attracted to mystery. Our minds become obsessed with finding the answer to something we don't know. Use natural curiosity to entice prospects to sign up for your email list, enroll in your course or buy your product.

Offer a taste of what your audience will get and then leave a mystery for your audience to solve by taking the action you desire.

Curiosity Killed the Cat

Make your customers feel important. All human beings share the need to feel significant in the eyes of others. You can express this in writing, in your advertising copy, and communications with customers.

Perhaps the best way to let your audience know that they are important to you is to offer high-quality customer service.

You are Important!

These psychological triggers can be used alone, but are more powerful when they are used together.

Use a story to draw your audience in and then tell them why they should use your product or service.

In the End!