Presented by Karen Porter UM School of Business Administration & ImpactOnlineMarketing.com Grow Your...

Presented by Karen PorterUM School of Business Administration& ImpactOnlineMarketing.com

Grow Your Business with Social Media - Without Losing Your Mind!

ImpactOnlineMarketing.com

Social Media Have You Frustrated?


How Many of You…

Feel frustrated or confused about social media? Are regularly posting via ONE social medium? Are regularly using MORE than one social media? Are using:

Facebook Twitter Pinterest LinkedIn Google + Other ImpactOnlineMarketing.com

My Goal Today

Provide relevant, reliable, and up-to-date information you can immediately put to use

Pass along practical tips for effectively managing social media so that it doesn’t consume your life

Put to rest “advice” that is well-intended but that may be derailing your social media efforts


The #1 Best Practice of Social Media

Know your target market! What social media are THEY using? Where are they most likely to follow your business? What do they want to know about your business? What do they want to know that is related?

Question: Is (are) the social media you are using now the BEST fit for reaching your target market?


Quick Review of Top Social Trends and Social Networks in 2014

Facebook

Twitter

LinkedIn

Pinterest

Google +

Instagram


2014 Social Media Trends

Facebook post reach continues to decline / paid ads are necessary to guarantee high reach

Content MUST go beyond words – photos and video are a huge plus for stimulating engagement

Growth in visual social networks: Instagram / Snapchat

Google + gaining momentum and will become a significant player in 2014

Over 70% of employers are using social media as a screening tool when considering job applicants


Facebook 2014

Largest social network with 1.2 Billion users

55% female/ 45% male; average user age is 41

Posts with photos get most interaction

Internal scheduling tool works best:

“Like” comments, comment on posts

Reach continues to fall

Great “effectiveness measurement” tool: Likealyzer.com


Twitter 2014

Vibrant social network with 560 users

Limits posts to 140 characters (recommended <120)

Hashtags (#) started with Twitter

Heavily used to follow news, celebrities, trending topics

55% female/ 45% male; 70% some college

Skews younger than Facebook

Difficult to build a “local” audience ImpactOnlineMarketing.com

LinkedIn 2014

Primarily a business network with 240 users

Excellent B2B platform for businesses / consultants, etc

79% of users are age 35 or older

LinkedIn updates tend to be best read

Company pages can/should be developed

Thousands of active groups for relevant participation


Google+ 2014

High growth, now at 400 users (many “forced” by Google)

Heavily skewed toward males; more educated

Tech was early emphasis / focus now much broader

Google known to “reward” Google+ users

No internal pre-scheduling of posts / must use external tool such as Buffer or Sprout Social


Pinterest 2014

70 million users

68% female / 32% male; females 5x likelier to be active

Heavy emphasis on décor, babies, fashion, recipes, and weddings

Visual in nature – best for visual products/services

Need to verify account to access analytics


Instagram 2014

150 million active users

Owned by Facebook

Users skew much younger – teens through 20s

Focuses on photos and 15 second videos

Photos & videos can be shared on other networks

Just staring to be used by brands / businesses


Social Media KISS – F.O.C.U.S. Focus – on 1-2 targeted social media platforms

(make sure these are networks used by target market)

One in four rule (1:4 “Sales” Rule) Sales – promote products / services directly Storytelling – about customers, people in business, philanthropy, etc Related info – related content of interest “Fun” content – related memes, cartoons, etc.

Calendar – plan monthly / quarterly in advance

Utility – use tools to make it easier (Sprout Social, Buffer, etc)

Social – create content that is “share-worthy”ImpactOnlineMarketing.com

“Share-worthy” is KEY

“Share-worthy is NOT:


Share-worthy Content

Is NOT: Pitch, pitch, pitch Self-serving all the time One-sided communication

IS: Interactive – two way communication Involves your fans / followers / customers Engaging


What All This Means for You

Use media that is right for your type of business Develop a social STRATEGY (don’t just try a

hodge-podge of ideas hoping something will work) Use tools to help plan / post in advance and

monitor / measure results Do NOT try to “do everything” – just do one or two

really well and you’ll have much better success Focus on what you do best – consider outsourcing

(just outsource wisely)ImpactOnlineMarketing.com

Thank You!

Please feel free to contact me: ImpactOnlineMarketing.com > Contact

Get today’s PowerPoint presentation & more http://ImpactOnlineMarketing.com/mbn2014

Upcoming online /social media courses http://umt.edu/ce/extended/noncredit/profdev/default.php


Presented by Karen Porter UM School of Business Administration & ImpactOnlineMarketing.com Grow Your...

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