How to generate leads with Facebook in 3 easy steps

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Generate Leads with Facebook in 3 Easy Steps Presented by Jaime Nacach Founder of Bloominari October 5th, 2016 | San Diego, California

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Our Speaker

Jaime Nacach, MBA [email protected]

Bloominari

Facebook ADs 101 What we’ll cover

1.  Introduction to Facebook Advertising 2.  Why to use Facebook Advertising 3.  Google vs. Facebook Ads 4.  Facebook Ads 101 5.  Online Marketing Lead Generation 101 6.  Generating Leads on Facebook in 3 Easy Steps 7.  Facebook FAQs, Best Practices & More 8.  Marketing Tools, Technologies & Resources 9.  How to get started on Facebook Ads 10. Closing Thoughts & Takeaways Questions

1. Introduction to Facebook Advertising

Business Can Use Facebook Ads for:

•  Raising Brand Awareness

•  Generate Leads

•  Drive Online Sales

•  Increase Local Sales

•  Promote a Mobile App

•  Promote an Event

Facebook let’s businesses connect with people who’ll be interested in what they offer.

2. Why to use Facebook Advertising

•  Its powerful, hyper-specific targeting filtering features lets advertisers target ads to a very specific group of people, or even a single person.

•  There’s over 1.71 billion active users

around the world (2016), out of a total of 3.6 billion Internet users.

•  It’s still relatively cheap compared to Google Ads, but going up quickly!

Facebook is one of the best marketing tools in the history of marketing, you should take advantage!

3. Google/Bing vs. Facebook Ads

•  Targeting Style: Keywords Searched

•  Advertisers Competition: Super High

•  Reach: Worldwide, All internet users

•  Cost Type: CPC (Cost-per-click)

•  Average Cost: $1-3 (Up to $100+)/click

•  Geo/Location: Yes

•  Demographics: Limited

•  Purchase Intent/motivation: Yes, full

•  Sales Cycle: Short, ready-to-buy

•  Free Strategy: SEO, good backlinks

•  Targeting Style: Behaviors & Interests

•  Advertisers Competition: Low-Medium

•  Reach: Worldwide, 1.7 billion people

•  Cost Type: CPC + CPM (Cost per 1000 impressions)

•  Average Cost: $0.18 – 0.20/click

•  Geo/Location: Yes

•  Demographics: Full, very advanced

•  Purchase Intent/motivation: Limited

•  Sales Cycle: Long, not looking to buy

•  Free Strategy: Link to engaging content

4. Facebook Ads 101

Where do Facebook Ads appear? Ads are regular posts marked/disguised as “sponsored”

Desktop Mobile

4. Facebook Ads 101: Placements

It all starts with a Facebook Page Facebook Desktop Ads News Feed

Facebook Mobile Ads

Instagram Ads

Facebook Audience

Network

Desktop Right Column Ad

5. Online Marketing Lead Generation 101

1.  Create something valuable Offer your audience your knowledge, expertise, coupon, etc, this is called a “Lead Magnet”.

2.  Create a capturing page Known as a landing page, it’s the link/page you send ads traffic to.

3.  Create an Ad campaign Build your Google/Bing/Facebook ads to find and attract leads.

4.  Drive traffic to landing page Ads are shown à Clicked àUsers arrive on landing page.

5.  Users click call-to-action button Then fills out contact form and receives lead magnet. You keep user’s info.

Process to find, attract, and capture leads/prospects:

6. Generate Leads on Facebook in 3 Easy Steps

Landing Page & Lead Magnet A landing page and lead magnet should be ready prior to starting a campaign.

1.  Create Facebook Ad Campaign Prepare target audience, develop Ad content, graphics and links.

2.  Send traffic to landing page Facebook Ad sends users to landing page with lead magnet call-to-action (CTA) button and capturing form.

3.  Capture Lead, Send E-mail As users fill in their info on the online form, a new lead is created. The user’s info can be saved into an e-mail list or CRM. An automatic e-mail can then be sent thanking the user with link to lead magnet download/viewing, etc.

Process to find, attract, and capture leads/prospects:


Step 1: User sees a promoted post (AD) and clicks on it.

Example of Facebook Lead Generation on Desktop


Step 2: User arrives on landing page, spends some time on it, then fills out lead capturing form.



Step 3: User’s information is captured and saved by form. Then is redirected to lead magnet / offer. Advertiser now owns the user’s information, and can save it in e-mail system or CRM




Example of Facebook Lead Generation on Mobile


Step 3: User’s information is captured and saved by form. Then is redirected to lead magnet / offer. Advertiser now owns the user’s information, and can save it in e-mail system or CRM




Example of Facebook Lead Campaign, Our Client


Step 3: User’s information is captured and saved by form. Then is send email with the coupon. Contact’s info saved in MailChimp’s email lists, and automatic email sent.




Example of Facebook Lead Generation on Mobile Using Facebook Lead Ads


Step 2: User sees a a mini-landing page within Facebook Once a user clicks “Learn More”, his Facebook information is shared With advertiser, without any typing required.

Example of Facebook Lead Generation on Mobile Using Facebook Lead Ads

7. Facebook FAQs, Best Practices & More

1. What's one of the most cost effective tools to generate leads, brand awareness & potential clients in the digital world? To develop Facebook advertising campaigns.


2. How much will it cost me to generate leads on Facebook?

Whatever you’d like to invest starting at $1, up to thousands. There’s 2 main costs: 1) Developing the strategy and content for the ADs, and 2) Paying to show the ads. Image source


3. What’s the secret to a successful lead generation campaign on Facebook? Defining the most appropriate target audience


4. What things should I prepare prior to starting a Facebook advertising campaign?

1)Brainstorm at least 3 groups of potential clients 2) Writing the content for the ADs 3) Design attention-grabbing graphics NOTE: We’ll assume you already have a valuable offer (lead magnet) & landing page.


5. Who can I target on Facebook? What targeting methods are offered? How many people can I reach?

Practically anyone you’d like Including these types of filters 1.  Demographics (Age, Sex, Location, etc)

2.  Behaviors (How you use and act on

Facebook and other Ads)

3.  Interests (What you like)


6. Does Facebook provide everything I need for a lead generation campaign, or do I need other tools?

Yes (Simple ads), No (Professional Ads) Additional tools you may need 1.  Graphics Editor (Photoshop, etc)

2.  Landing page / Website

3.  Lead capturing and sync tools


7. What are the most popular ways to entice my Facebook target audience to click on my Ads?

1.  E-book or whitepaper 2.  Discount coupon/voucher 3.  Contest entry 4.  Free trial 5.  Free consultation for

professional services 6.  A physical gift 7.  Notification of a future

product launch 8.  Webinar registration


8. May I automate the entire lead generation & nurturing process, if yes how?

YES!!!! Important steps 1.  Capture & Save Leads Efficiently

2.  Sync leads captured into CRM

and/or E-mail software

3.  Nurture leads via email with automated e-mail campaigns.


8. May I automate the entire lead generation & nurturing process, if yes how?


9. What skills or resources do I need to succeed?

For simple Ads 1.  Creativity & Passion 2.  Time to learn & implement 3.  Photos & Writing/Content

For professional Ads 1.  Same as for simple ads, plus: 2.  Professional Content writer 3.  Graphic Designer 4.  Facebook Ads strategist 5.  Facebook Ads marketer 6.  Web/Landing page designer 7.  CRM/E-mail & Tools


10. What are the most common reasons Facebook Ad campaigns fail to deliver results?

1.  Focus only on the Ads, No strategy

2.  Target audience not well targeted

3.  No real valuable offered as bait

4.  Bad landing page design

5.  Poorly designed Ads/graphics.

More examples here

8. Marketing Tools, Technologies & Resources

Landing Pages

Tools save you time and help you be more efficient

E-mail, CRM & Marketing Automation Design & Others

9. How to get started on Facebook Ads.

How to setup your first Facebook Ads campaign Start by creating a page here: www.facebook.com/pages

Simplest: Boosted Post 1.  Setup & Design Facebook page 2.  Post something on your page 3.  Boost your post(s)

•  Define target audience •  Define budget •  Define time to run boost

Super Basic Ad 1.  Setup & Design Facebook page 2.  Click on “Promote” 3.  Choose “Promote your website” 4.  Design a simple Ad

•  Define target audience •  Define budget •  Define type of ad •  Upload photo/graphic •  Write Ad content

9. How to get started on Facebook Ads.

How to setup your first Facebook Ads campaign Start by creating a page here: www.facebook.com/pages

Standard Ads 1.  Setup & Design Facebook page 2.  Open up Ads Manager at

•  Facebook.com/ads 3.  Create and define 2-3 audiences 4.  Write the content of your 5.  Design attractive graphics 6.  Create your new Ad campaign 7.  Create an Ad group, then select

an saved audience or create new •  Define ad style,

placement, duration, budget, etc.

8.  Design 3-4 Ads per ad group 9.  Launch your ad campaign!

Professional Ad Campaigns 1.  Same as above, but use power editor

10. Closing Thoughts & Takeaways

Why you should consider Facebook Ads

Key takeaways 1.  It’s a great way to generate new leads

2.  You can reach and target almost anyone

3.  It’s still relatively cheap to use

4.  It’s the best value for your $$$

5.  It’s history’s most well target marketing tool

6.  Many small businesses are still not using it

7.  There’s a new free online training course 8.  People are addicted to their phones, and

Facebook is where they spend lots of time

9.  Anyone can setup some type of ad

10.  Branding, awareness, local promotions, etc

ADS

Any Questions? Contact me, Jaime Nacach at:

+1-619-354-1118 | [email protected] | www.bloominari.com

How to generate leads with Facebook in 3 easy steps

Marketing

Transcript of How to generate leads with Facebook in 3 easy steps