How To Find Your Best and Least Likely Prospects For New Product Development: Bruce E. Segal
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This shows analysis, insight and action steps to take because only a very few newly acquired account holder of this iPhone app actually used it often and recently. This presentation provides additional information to my SlideShare document titled "Market Launch: How To Determine If Your Freemium Phone App Has A Market?" If you'd like me to uncover land mines and golden eggs like this from your web user data, email me at [email protected]
Transcript of How To Find Your Best and Least Likely Prospects For New Product Development: Bruce E. Segal
Learn How To Increase Sales and Turn Analysis Like This To Action ... Call Bruce E. Segal, 610-667-8188 (Phila., Pa. U.S.A.) | [email protected] Line: All three Heat Maps tell us:* We have trouble converting people who Sign Up into 1st-Time users. Large lower right hand boot heal of unconverted prospects.* We have trouble getting 1-Time users to use the product again quickly. Fewest users and lots of red in right upper quadrant of heat map. Most users and lots of green in the lower left quadrant of heat map.* There is a very small number of frequent and recent users who we should talk to and find out what we're doing right. Lots of red in upper right hand quadrant of heat map.* There are a fair amount of former frequent users who abandoned us. Lots of grey and red in the upper left quadrant. We need to talk to them and learn why they abandoned us.* The Scatter Plot shows that users with highest average uses per day are drifting away. See the medium yellow circles and big red circles around the 30-Day mark.FrequencyBands Recency Bands61+ 31-60 15-30 8-15 4-7 3< 0 NeverUsed25x+11-24x4-9x3x2x1x0 SignUp Only 3,122213
1968
2045342
34812131011
52221217116
2335523642814
1,7186322913939349
Recy Frqy Heat Map v1
1 3,122# Records
FrequencyBands Recency Bands61+ 31-60 15-30 8-15 4-7 3< 0 NeverUsed25x+11-24x4-9x3x2x1x0 SignUp Only 44.5%0.3%0.0%0.0%0.1%0.1%0.1%
0.3%0.1%0.1%0.0%0.1%0.0%
0.5%0.1%0.2%0.2%0.1%0.2%
0.7%0.3%0.2%0.2%0.2%0.1%
3.3%0.8%0.3%0.9%0.4%0.2%
24.5%9.0%4.2%5.6%1.3%0.7%
Recy Frqy Heat Map With Unconverted Sign Ups v2
0.0% 44.5%% # Records
FrequencyBands Recency Bands61+ 31-60 15-30 8-15 4-7 3<25x+11-24x4-9x3x2x1x 0.5%0.1%0.0%0.2%0.2%0.2%
0.5%0.1%0.1%0.1%0.1%0.1%
0.9%0.2%0.3%0.3%0.3%0.3%
1.3%0.6%0.3%0.4%0.3%0.2%
6.0%1.4%0.6%1.6%0.7%0.4%
44.2%16.3%7.5%10.1%2.4%1.3%
Recy Frqy Heat Map With Out Unconverted Sign Ups v3
0.0% 44.2%% # Records w/o Unconverted SignUps125102050100200 Avg. Recency in Days
12
51020
50100200
500
Avg. Frequenc
y (Times Used
)
153061
34
24
Action: Talk to these recent &frequent users with high avg. dailyuses to find out what we're doingright.
Action: Talk to these former frequent users withmedium and high avg. daily uses to find out whythey stopped.
Action: Talk to all these users who havevery low avg. daily uses to find out why lowuseage & why stopped.
Recy Frqy Scatter Plot
Avg. Uses Per D..0246
Frequency Bands25x+11-24x4-9x3x2x1x
Recency Bands61+ 31-60 15-30 8-15 4-7 3<
