How to Ethically Steal Your Competitor's

Biggest Facebook Fanswww.buildingsocialproof.com

Would you love to get in front of the audience of your biggest

competitor?

If so then you are in luck by using Facebook Ads.

With Facebook you can advertise YOUR business in front of your

competitors fans at a pretty surprisingly cheap rate.

In this video I show you how to set it up Facebook ads to do this and

more.

Why Target Your Competitor's Facebook Fans?

With Facebook's ad platform you can find audiences in a number of

ways.

One of the best ways is to target the fan pages of your competitors.

This same technique works extremely well for people

who also have Fan pages of business similar to yours but who

are not direct competitors.

Targeting a competitor's Facebook fan page actually makes a lot of

sense.

The fans of your competitor's page already have the same interests as

your ideal client.

Targeting them with Facebook ads will give you a high amount of

engagement.

This will give you better ad rates and will make your Facebook Campaign

more successful.

It will get you faster results so you should be doing it.

One thing to keep in mind is that not every fan page can be advertised to

on Facebook.

It has to do with the how well the interests of the page match Facebook's interests graph.

Just keep that in mind as you are watching this video.

If you can't find a competitor's fan page (because it is not available)

just choose another.

You will likely be able to find a great fan page in your market.

How To Ethically Steal Your Competitors Biggest Fans

Stealing your Competitors biggest Fans with Facebook is not very hard.

What you need to do is set up a simple ad campaign and advertise to

them.

If you have a decent ad and can create an offer that solves their

problem

you will be able to steal their fans and bring them over to your site or

email list.

Here is how to do it:

First, Go into Facebook's Power Editor and create a new Ad

Campaign.

Then Create a new Ad Set.

When you create your ad set simply set up your audience

and type in the name of the fan page you want to target into the

"Interests" Section.

Here is an example of I could target Social Media Examiner for the buildingsocialproof.com site

Now you will usually want to add a few extra filters to tighten up your

audience even more.

For Example:Do you only want fans from the U.S.

and Canada?

Make sure you leave people out of the party and only target the exact

people you want.

One thing to keep in mind is that some of the fans of your

competitor's Facebook page

may have liked their page 5 years ago.

They may have no interest in your product or service any more.

For this reason I highly recommend you use Facebook Conversion

Tracking

so Facebook will seek out the kinds of people that are likely to sign up

for your offer.

How To Even Better Results

To get even better results create a custom lookalike audience of people who have actually visited your site

from the ads against your competitor's fan page.

You will only be able to do this after you have been running the campaign for a little while.

Not in the beginning.

Then use that custom lookalike audience in combination with the competitors Fan Page like this:

By using a custom lookalike audience of people who actually

came to your site

with the competitor's fan page you will have a much more targeted

audience.

It will help you get better ad rates and cheaper conversions too.

TIP:

If you are using Facebook to build an email list

(which I highly recommend)

then you can use the emails of the people who signed up to build a

custom lookalike audience of actual subscribers.

This will be of better quality than

the ones who just visited your site because they took action and

actually signed up.

Targeting your competitor's Facebook fans is actually one of the best places to start with Facebook

Ads.

It works so well because those fans likely have the same interests that

you are looking for.

Use this technique to get started with Facebook Ads.

Once you have more experience and more clicks under your belt

you can do more with the custom audiences you are able to create.

But starting with your competitor's Fans is a great first step.

If you want more tips like this

Head on over to

www.buildingsocialproof.com

where I show you

How To Create Your Own

Social Media Marketing Strategy

in 7 days or less