How to effectively recruit at the top of the funnel | Talent Connect 2016
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Transcript of How to effectively recruit at the top of the funnel | Talent Connect 2016
Lou Adler CEO and Creator of Performance Based Hiring
Author, Hire with your Head | The Essential Guide for Hiring & Getting Hired The Adler Group, Inc. – Performancebasedhiring.com
Performance-based Hiring How to Recruit Effectively at the Top of the Funnel
Great Hires
Great Jobs
Small Batch
Sourcing Top 25% 40-40-20
Test Offers Pre-Close 100% Yes
Guerilla Marketing
High % Response
Phone Convert
Prospects è
Candidates
Interview Exploratory
Phone Onsite
Negotiate Career
Move vs. $$$
Network Proactive Referrals
PERP
Intake Meeting
Objectives EVP
Advise, Compare & Close
Right Strategy +
Great Hires
Great Jobs
Small Batch
Sourcing Top 25% 40-40-20
Test Offers Pre-Close 100% Yes
Guerilla Marketing
High % Response
Phone Convert
Prospects è
Candidates
Interview Exploratory
Phone Onsite
Negotiate Career
Move vs. $$$
Network Proactive Referrals
PERP
Intake Meeting
Objectives EVP
Advise, Compare & Close
Right Strategy +
A
Total Talent Market
Top 25%
Attract &
Apply
13 million applications 112 thousand hires • 15% Active • 50% Sourced • 35% Referrals
Great Hire
Great Job
Small Batch
Sourcing Top 25% 40-40-20
Test Offers Pre-Close 100% Yes
Guerilla Marketing
High % Response
Phone Convert
Prospects è
Candidates
Interview Exploratory
Phone Onsite
Negotiate Career
Move vs. $$$
Network Proactive Referrals
PERP
Intake Meeting
Objectives EVP
Advise, Compare & Close
Right Strategy +
Great Hire
Great Job
Small Batch
Sourcing Top 25% 40-40-20
Test Offers Pre-Close 100% Yes
Guerilla Marketing
High % Response
Phone Convert
Prospects è
Candidates
Interview Exploratory
Phone Onsite
Negotiate Career
Move vs. $$$
Network Proactive Referrals
PERP
Intake Meeting
Objectives EVP
Advise, Compare & Close
Right Strategy +
Surplus Vs. Scarcity Strategy
HAVE GET BECOME DO
Surplus – Weed Out the Weak – Active – Best Who Apply
Scarcity – Attract the Best – Passive – Raise the Talent Bar
Great Hire
Great Job
Small Batch
Sourcing Top 25% 40-40-20
Test Offers Pre-Close 100% Yes
Guerilla Marketing
High % Response
Phone Convert
Prospects è
Candidates
Interview Exploratory
Phone Onsite
Negotiate Career
Move vs. $$$
Network Proactive Referrals
PERP
Intake Meeting
Objectives EVP
Advise, Compare & Close
Right Strategy +
Great Hire
Great Job
Small Batch
Sourcing Top 25% 40-40-20
Test Offers Pre-Close 100% Yes
Guerilla Marketing
High % Response
Phone Convert
Prospects è
Candidates
Interview Exploratory
Phone Onsite
Negotiate Career
Move vs. $$$
Network Proactive Referrals
PERP
Intake Meeting
Objectives EVP
Advise, Compare & Close
Right Strategy +
Great Hire
Great Job
Small Batch
Sourcing Top 25% 40-40-20
Test Offers Pre-Close 100% Yes
Guerilla Marketing
High % Response
Phone Convert
Prospects è
Candidates
Interview Exploratory
Phone Onsite
Negotiate Career
Move vs. $$$
Network Proactive Referrals
PERP
Intake Meeting
Objectives EVP
Advise, Compare & Close
Skills Experience Competencies Education Responsibilities
Job Description HAVING – Past
Performance Profile DOING – Year 1 Grow sales by 10% Launch new product line Build a team in 90 days Evaluate the process Prepare a plan for ___ Design a circuit
EVP Becoming Future Strategic Intrinsic
Great Hire
Great Job
Small Batch
Sourcing Top 25% 40-40-20
Test Offers Pre-Close 100% Yes
Guerilla Marketing
High % Response
Phone Convert
Prospects è
Candidates
Interview Exploratory
Phone Onsite
Negotiate Career
Move vs. $$$
Network Proactive Referrals
PERP
Intake Meeting
Objectives EVP
Advise, Compare & Close
Great Hire
Great Job
Small Batch
Sourcing Top 25% 40-40-20
Test Offers Pre-Close 100% Yes
Guerilla Marketing
High % Response
Phone Convert
Prospects è
Candidates
Interview Exploratory
Phone Onsite
Negotiate Career
Move vs. $$$
Network Proactive Referrals
PERP
Intake Meeting
Objectives EVP
Advise, Compare & Close
Great Hire
Great Job
Small Batch
Sourcing Top 25% 40-40-20
Test Offers Pre-Close 100% Yes
Guerilla Marketing
High % Response
Phone Convert
Prospects è
Candidates
Interview Exploratory
Phone Onsite
Negotiate Career
Move vs. $$$
Network Proactive Referrals
PERP
Intake Meeting
Objectives EVP
Advise, Compare & Close Hiring Manager
Review within 24-48 hours
Great Hire
Great Job
Small Batch
Sourcing Top 25% 40-40-20
Test Offers Pre-Close 100% Yes
Guerilla Marketing
High % Response
Phone Convert
Prospects è
Candidates
Interview Exploratory
Phone Onsite
Negotiate Career
Move vs. $$$
Network Proactive Referrals
PERP
Intake Meeting
Objectives EVP
Advise, Compare & Close
3rd Degree Strangers Direct Sourcing Cold Calling
1st Degree
Co-workers Specialist
2nd Degree Resume DBs Referrals – PERP Acquaintances
Great Hire
Great Job
Small Batch
Sourcing Top 25% 40-40-20
Test Offers Pre-Close 100% Yes
Guerilla Marketing
High % Response
Phone Convert
Prospects è
Candidates
Interview Exploratory
Phone Onsite
Negotiate Career
Move vs. $$$
Network Proactive Referrals
PERP
Intake Meeting
Objectives EVP
Advise, Compare & Close
Email2 PERP Text & Social
Phone
Hiring Manager
Meet Ups
Just Lunch
Networking
Small Batch Sourcing Requires High Response
Rates
>50%
Great Hire
Great Job
Small Batch
Sourcing Top 25% 40-40-20
Test Offers Pre-Close 100% Yes
Guerilla Marketing
High % Response
Phone Convert
Prospects è
Candidates
Interview Exploratory
Phone Onsite
Negotiate Career
Move vs. $$$
Network Proactive Referrals
PERP
Intake Meeting
Objectives EVP
Advise, Compare & Close
Great Hire
Great Job
Small Batch
Sourcing Top 25% 40-40-20
Test Offers Pre-Close 100% Yes
Guerilla Marketing
High % Response
Phone Convert
Prospects è
Candidates
Interview Exploratory
Phone Onsite
Negotiate Career
Move vs. $$$
Network Proactive Referrals
PERP
Intake Meeting
Objectives EVP
Advise, Compare & Close
Flight Nurses – Helping Save
Lives Everyday
Prepare whitepapers in any color you want
Use Your CPA and See the World!
Great Hire
Great Job
Small Batch
Sourcing Top 25% 40-40-20
Test Offers Pre-Close 100% Yes
Guerilla Marketing
High % Response
Phone Convert
Prospects è
Candidates
Interview Exploratory
Phone Onsite
Negotiate Career
Move vs. $$$
Network Proactive Referrals
PERP
Intake Meeting
Objectives EVP
Advise, Compare & Close
Great Hire
Great Job
Small Batch
Sourcing Top 25% 40-40-20
Test Offers Pre-Close 100% Yes
Guerilla Marketing
High % Response
Phone Convert
Prospects è
Candidates
Interview Exploratory
Phone Onsite
Negotiate Career
Move vs. $$$
Network Proactive Referrals
PERP
Intake Meeting
Objectives EVP
Advise, Compare & Close
What’s your challenge in getting candidates to
respond?
Summary/ Q&A
• The Right Strategy –Scarcity of Talent • Put the Right People on the Bus • Spend More Time with Fewer People • Use Metrics to Track Progress, Not Report • Sell the Ride, Not the Destination
Join us for tomorrow’s session @ 11AM “The Most Important Recruiting App in the World”
[email protected] Performancebasedhiring.com