How to Do a Social Media Audit to bring in MORE clients€¦ · @AndreaVahl @PhyllisKhare ©2016...

@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved

How to Do a Social Media Audit to bring in MORE clients

as a social media consultant


Meet Andrea and Phyllis

2 of the Original Co-authors of Facebook Marketing All-in-One for Dummies

and more...


• “Lite” informal setting

• print the checklists and go through them one by one

• over coffee - bring your Square credit card dongle

• Text-Based Formal Report

• use the checklists as a framework

• add your comments and screenshots for each item

• Video Tour

• Recorded -- Snagit, Camtasia, Pro Join.me

• Live -- skype, G+ Hangout, Join.me - many others

Choose a Format for the Review


Let’s go through the Checklists and Best Practices


In General…...

3 Main Sections on each Checklist

1. Profile Images and Bios2. What you post3. How you post

This is the basic structure of the checklists - expand or contract the information depending on the format you choose.


Twitter


Highlights• Website listed

• Ninja tip - goes to email optin

• Tweeting 5x per day min.

• Helpful content

• Using Hashtags

• Talking to others

• Ninja tip - attending Tweetchats

• Twitter Lists


Facebook


● Cover photo ● About Section with website

○ Ninja tip - goes to email optin● Posting 1x per day min.● Helpful content

○ Ninja tip - funny content● Spam/Unanswered posts?● Connected to website?● Variety of content - images, links

Highlights


Highlights

● Professional headline● Summary section with keywords and media● Posting 1x/week or more

○ you’ll have to ask● Adding connections● Joined groups● Ninja tip - post to Publisher for more visibility● Skills & Recommendations


Highlights

● Business account with verified website● At least 5 boards with 5 Pins● Keywords in Board titles● Regularly pinning● Using Keywords● Ninja tip - are you findable?


YouTube


Highlights

● Cover photo done well● Website listed

○ Ninja tip - customized link● Video trailer● Posting regularly● Using Keywords everywhere● Playlists ● Connected accounts● Videos with GOOD LIGHTING and SOUND


Google+


Highlights

● Personal section complete○ Ninja tip - only one profile!

● Circling and being circled● Posting regularly● Helpful content● Talking to others


Instagram


Highlights

● Well-crafted bio with link to website○ Ninja tip: Instagram Landing page

● Use Hashtags○ branded, functional, fun

● Follow relevant people in your niche● Know what your targeted audience wants to see● Promote your account on other social sites


How to Research the Competition

● Ask them who their competitors are

● Use Audience Insights in Ads area (larger Pages only)

● Twitter Search● Look at Twitter Lists● LinkedIn Search● Pinterest Search● Klout, Buzzsumo

http://www.socialmediaexaminer.com/research-competition-on-facebook/


Facebook Audience Insights


How to Write a Good SM Audit Report

Use the checklists as a starting point - make specific notes


Add screenshots from Analytics

Will need access to Analytics

Add relevant interpretation


Dive Deeper (more expensive)

You can download stats from 6 months or a year for a deeper dive


What to Charge


Packages and PlansQuick Review

● Per Social Site or Total Package● Example: $45/site or $225 Total

Comprehensive - Suggested Next Steps

● Part of larger package - you implement● Example: $75/site or $400

○ Include post suggestions, graphics extra○ Can lead to in-depth marketing strategy package


How to MarketSocial Media Reviews


Marketing Plan

● Offline marketing○ Networking Events○ Workshops

● Chamber members - offer a deal● Website● Your own e-mail list● Free drawing from social sites


The Checklists...

...and excel file with a sheet for each social site


Right now you have access to:

Basics Module

Bonuses Module

Social Audit Checklists and Excel Sheet

Starter-Kit Documents and Case Studies

Pricing Formulas Page

….and...


Reminder - Schedule of Modules

Module 1 - April 14

Module 2 - April 21

Module 3 - April 28

Module 4 - May 5

Module 5 - May 12

Module 6 - May 19

If you are a Premium or Platinum Member - your extra webinar dates are in SMMS under your Welcome Tab

How to Do a Social Media Audit to bring in MORE clients€¦ · @AndreaVahl @PhyllisKhare ©2016...

Documents

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