Breaking Limits (How Facebook can bring significant ROI to e-commerce clients)
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Transcript of Breaking Limits (How Facebook can bring significant ROI to e-commerce clients)
Breaking limits
We areAds Prefered Marketing Developerof Facebook
We have created ROI Hunter - Ads API Platform
Can Facebook beat Google?
Conversionrate
LeadGeneratio
n
Facebook Google
30% 19%
Conversionrate
E-commerce
Facebook Google
1,62%
0,90%
Can Facebook beat Google?
E-commerce business is changing
of consumers are “multiscreening”,
accessing retail sites on mobile and desktop
Source: comScore MMX Multi-Platform, December 2013, UK, 6+*MMX MP includes PC browsing, PC video streams, mobile browsing & apps (on-network only for untagged apps), tablet browsing & apps for tagged sites & apps
57%
conversion rate in mobile devices compared to
desktop
1/3
E-commerce business is changing
4,7 pages
E-shops are having thousands of products, but usersbrowse only a few of them during one visit
/ 1 visit
Source: internal research based on 13.000.000 visits
4 links
3 photos
Sliding in mobile devices
Available only via API
It allows to manage a high volume of ads, goal driven traffic in scale, automatization, connection of Google Analytics, XML, CRM, etc.
Support for more webs within one FB account
Pricing 4-8% from the total spend through Ads API
1 month free-of-charge
Training + support
allows to reach a better ROI through Facebook in scale
ROI Hunter Platform