How to Crowdsource Ideas and Content with Evoq Social

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Dennis Shiao Director of Product Marketing, DNN @DNNCorp | @dshiao #dnnwebinar

Transcript of How to Crowdsource Ideas and Content with Evoq Social

Page 1: How to Crowdsource Ideas and Content with Evoq Social

Dennis Shiao

Director of Product Marketing, DNN

@DNNCorp | @dshiao

#dnnwebinar

Page 2: How to Crowdsource Ideas and Content with Evoq Social

About DNN

7 million+ downloads

750,000+ websites

1 million communitymembers

A single solution for your website and online community

For more information: http://www.dnnsoftware.com/solutions

Page 3: How to Crowdsource Ideas and Content with Evoq Social

Integrate social engagement features anywhere on your website, not in a siloed community site

Customizable gaming mechanics engine to encourage desired behavior in your community and on your site

Optimize engagement with user-level and content-level analytics reporting

Adapt and extend via the Social API to build and gamify custom modules

Free trial of Evoq Social: http://www.dnnsoftware.com/evoq-social-free-trial

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IDEATION

Improve and accelerate innovation

Increase engagement and brand loyalty

Features: descriptive tags and filters, intelligent search, transparent results

Controls: approve/update ideas, set limits, define timeframes for idea submission

Ideation: http://www.dnnsoftware.com/solutions/evoq-social/ideation

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The Scarcity Rule: vote scarcity forces users to prioritize the ideas that are most important to them.

VIDEO: “Buy A Feature” Innovation Game at Marketo Summit 2013.

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CASE STUDY: Hotcakes Commerce

Ideation (“Suggest a Feature”) is their primary vehicle for customer input and feature requests.

In less than 12 months: 58 ideas created, 10 accepted, 2 scheduled, 9 delivered.

Visit the Community section of Hotcakes Commerce.

Check out their Evoq Social case study.