Build World-Class Digital Experiences with Evoq 8
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Navin V Nagiah President & CEO, DNN Build World-Class Digital Experiences with Evoq 8 Will Morgenweck VP Product Management, DNN
Transcript of Build World-Class Digital Experiences with Evoq 8
Navin V NagiahPresident & CEO, DNN
Build World-Class Digital
Experiences with Evoq 8
Will Morgenweck
VP Product Management, DNN
In 2013, the time spent with digital
media among US adults surpassed
the time spent with TV for the very
first time
- eMarketer
“
“
They Are Not Just Consuming
Content, They Are Sharing...
*27 Million/day
*Source: AC Nielsen
The advent of mobile
is further accelerating
the time spent with
Digital Media
The Marketers Have Responded…
5
*$135 Billion
*Source: Webdam Solutions
VISION
Connect ‘content’ to ‘revenue’ for every organization
MISSION
Help organizations ensure that the content they create results
in the highest possible revenue opportunities
7 DNN / Proprietary and Confidential. All Rights Reserved.
CMO
VP of Demand
Generation
LEADSCONTENT
ASSETS
VP of Content
Marketing• Website
• SEO / SEM
• Events
• Advertising
• Product Marketing
• Content Marketing
• Thought Leadership
Marketing Instrumentation Has Two Halves!
8
CMO
Website
Public Relations
Social Media Channels
CRM
VP of Demand
Generation
LEADS
Marketing Automation
• MQLs
• SALs
• Opportunities
• CPLs
• CPOs
• …
CONTENT
ASSETS
VP of Content
Marketing
CONTENT
ASSETS LEADS
Content Administration
• Resonance Index
• Reaction Index
• Engagement
• Effectiveness
• Referral Traffic
• …
Marketing Instrumentation Has Two Halves!
9
CMOCONTENT
ASSETS
VP of Content
MarketingVP of Demand
Generation
LEADS
Marketing Automation
• MQLs
• SALs
• Opportunities
• CPLs
• CPOs
• …
Content Administration
• Resonance Index
• Reaction Index
• Engagement
• Effectiveness
• Referral Traffic
• …
Content Instrumentation Complements Lead Instrumentation
This Data is Created & Stored By Multiple People, In
Multiple Data Repositories
BOX
DROPBOX
SHAREPOINT AMAZON S3
SERVER
HARD DRIVE
Managing multiple data
repositories is Difficult
Standardizing to a single repository is…
IMPOSSIBLE
We Provide A “Single Interface” For Managing Data
In Multiple Repositories
BOX
DROPBOX
SHAREPOINT AMAZON S3
SERVER
HARD DRIVE
The “Single Interface” to Box, Dropbox, SharePoint,
Amazon S3, Azure and More.
A Website Was A Company’s Sole & Primary Online
Presence
Today, 2/3rds Of The Buyers Journey is Complete
Before A Prospect VisitsFacebook
Competitor Site
Microsites
A Website Is Still The Anchor Point Of Your Online Presence...
Microsites
You have to Take
Customer Experience
To Where The
Customer Is.
We Help You REACH This New World
BOX
DROPBOX
SHAREPOINT AMAZON S3
SERVER
HARD DRIVE
Facebook Twitter
Google Microsites
PinterestLInkedIn
Website
Marketing is creating
content and throwing
it out there to see
what sticks
Website
Salesforce
The Web
Observe & Record Interactions
Realtime Analysis
& Report
Create content,
publish widely, then
assess results in real-
time.
Immediately understand how content is performing,
without navigating to a separate web analytics system.
Evolution of Online Marketing
21 DNN / Proprietary and Confidential. All Rights Reserved.
Website
MarketingAutomation
ContentMarketing ENGAGEMENT MARKETING
Engagement, Social
Marketing
DATABASE MARKETING
Lead Scoring, Campaigns,
Push Content
CONTACT MARKETING
Lists, Tradeshows, Emails
2000 2010 2020
Read more about Evoq 8 on the DNN blog.
Want to learn more about Engagement Marketing
with Evoq 8? Contact us:
650.288.3150
