How To Create Winning Ads On Facebook
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Transcript of How To Create Winning Ads On Facebook
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How To Create Winning Ads On Facebook
Pearl OmotoyinboDirector, Marketing
The iVEN Team
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By The End of This Presentation, You Will Learn:
Three Elements To Creating Successful Facebook AdsThe Right Strategy To Get Potential Clients To Respond To
Your Ads4 Elements of a Winning AdThe Secret To Keeping Your Business In your Client's Mind
24/7
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Why Facebook?
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1.86 Billion Monthly Active Users
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Intuitive Advertising PlatformKiller Targeting options
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Own platforms like Facebook Messenger, Instagram, Whatsapp.
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2 Things
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Facebook Advertising Is An Investment
Don’t Run Away from it but focus on getting a positive ROI
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You need to know how to do it right. Must Have The Winning Formula.
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I am Pearl Omotoyinbo.Director, Marketing at The iVEN Team
I am a Facebook Advertising Expert.
You can find me at @miss_pearlie
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Why Should You Listen To Me?My Results
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3,000+ Visits to Website for $75
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5,000+ Visits to Website for $135&
11,000+ Visits to Website for $130
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Spent: $128Income: $947
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Spent: $175Income: $1,610
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Bottom Line, I Know What Works!
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3 Elements Of A Successful Facebook Ad
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Winning Ad Formula
Successful Facebook Ad Strategy
Tact
Offer
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Offer
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You must have a converting Offer i.e. something people want and are willing to pay for
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Strategy
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3-Step Strategy
Buy-InAwareness Conversion
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AWARENESS
Introduce them to you, your brand, products and services.
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BUY-IN
Get Them To Know, Like & Trust You.
Get Them to Identify Themselves As Potential Clients
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CONVERSION
Ask them to buy something.
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Tact
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T-A-C-T
Target Ad Copy Creative Track
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Target
Who Are You Targeting?
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Target
1. People/Personalities/Organisations They Follow
2. Magazines/Books They Read3. Websites They Go To4. TV Shows They Watch5. Their Occupation
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Ad Copy
What Are You Saying To Them?
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Ad Copy
Long or Short Copy
Call out to your audience...
It is Social Media… Be Conversational
Call To Action
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Text: Call Out To Your Audience
Creative: Image/Video/Slideshow etc
Headline: What They Get
Call-to-Action ButtonDisplay URL
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Creative
What Are You Using To Grab Their Attention?
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Creative
VideoImageSlideshowInfographicGifBOTTOM LINE: It must be
congruent!
Aim Catch Their Attention
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Track
What Is Working? What Is Not?
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Track
Facebook Pixels
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Track
Facebook Pixels1. Track Actions People Take (Click, Visit
Sites, Watch Videos, Buy)2. Follow them up
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Track
Facebook PixelsStep 1: Install it on your websiteStep 2: Create events (Actions you want to track)Step 3: Optimise for Specific conversions
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Winning Ad Formula
Successful Facebook Ad Strategy
Tact
Offer
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Different Types of Ads
Send Traffic To Your WebsiteLeadsConversions (Leads, Sales, Etc)Video ViewsApp InstallsStore VisitsProduct Catalog Sales
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Let Your Goal Guide You!
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Who This Is For...
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● Business Owner● An Agency● Entrepreneur● Marketing Executive● Sales Professional● Social Media Manager/Consultant
If You Are A:
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If you are interested in showcasing your products and services to more people!
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If you are interested in making more sales and getting a positive ROI on your social
media marketing efforts
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...This is for you
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What is it?
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4 Week Facebook Ads Intensive Class
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Facebook Ads Masterclass
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What You Get
Week 1: Facebook Marketing StrategyWeek 2: Applying T-A-C-TWeek 3: Creating AdsWeek 4: Facebook Pixels & Retargeting
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Bonus
Private Facebook GroupWeekly Q& A on Facebook Ads
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You Pay:3 x $77
OR 3 x N29,997
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Save 20% and pay one-time fee:ime fee of:$197 OR
N74,997
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That’s Not All...
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More Bonuses
Ultimate Facebook Fanpage Makeover Checklist
Social Media Daily Activity Guide
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All You Get
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Week 1: Facebook Marketing StrategyWeek 2: Applying T-A-C-TWeek 3: Creating AdsWeek 4: Facebook Pixels & RetargetingBonus 1: Ultimate Facebook Fanpage Makeover Checklist Bonus 2: Social Media Daily Activity GuideBonus 3: Weekly Q&A SessionBonus 4: Private Facebook GroupBonus 3: Weekly Q&A SessionsBonus 4: Private Facebook Group
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3 X $77 OR
3 X N29,997
Offer expires in 48 hours!!!in 48 hours
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$197 ONLYOR
N74,997
Offer expires in 48 hours!!! Offer expires in 48 hours