How to create the perfect

online candidate experience

Gerard Mulder - Textkernel

Emerce eRecruitment - 16 April 2015

About me

• Co-owner and CCO of Textkernel since 2005

• Sales & Marketing, Semantic Technology,

Recruitment, Labor Market Analytics, Mountain biking, Soccer

coach & Chess player

Who is Textkernel?

Frankfurt officeParis office

Amsterdam office

How you may know us

How you may know usJobfeed labour

market analyses

What is the Candidate Experience?

The Online Candidate Experience

Study

Survey results

Based on the (preliminary) results of Textkernel’s Candidate Experience Study in the Netherlands*, Germany, Austria and France

Survey results

Theme for 2015

DE: 90%

NL: 73%

FR: 60%

AT: 61%

Based on the (preliminary) results of Textkernel’s Candidate Experience Study in the Netherlands*, Germany, Austria and France

Survey results

Based on the (preliminary) results of Textkernel’s Candidate Experience Study in the Netherlands*, Germany, Austria and France

Survey results

Based on the (preliminary) results of Textkernel’s Candidate Experience Study in the Netherlands*, Germany, Austria and France

Survey results

61%

58%

34%

71%

31%

30%

52%

31%

Is the job section of your career site

optimised for mobile?

Can an application be fully completed

via a mobile device?

Based on the (preliminary) results of Textkernel’s Candidate Experience Study in the Netherlands*, Germany, Austria and France

Survey results

Based on the (preliminary) results of Textkernel’s Candidate Experience Study in the Netherlands*, Germany, Austria and France

Survey results

Source: (preliminary) results of Textkernel’s Candidate Experience Study in the Netherlands*, Germany, Austria and France

Going back to work after 30 years

Watch on Youtube

What has online given to the

candidate?

Jobs can actually be found

Source: Jobfeed. Infographic: De Nederlandse online vacaturemarkt in Q1 2015

Besides programming, I also want to do project

management

I want to use my education and experience in HR in a

commercial leadership role

I’d prefer to do e-business projects in a B-2-C

environment.

I want to do more with my talent for

organizing events

Looking to hire:

Experienced Java-developer

Solving communication issues

You have

- min. 5 yrs. experience

- Certificaat X, Y en Z

Maximum pay scale 8 and

pension plan

Some more facts about the

Candidates

1. They search for jobs online and do research online

2. Over 35% search via mobile device and this is growing

fast (60% for people under 30)

3. Candidates do not like long forms

4. About 50% would consider using their social profile to

apply for a job if given the choice

5. They favor transparent processes

Source: Candidate Experience study by MetaHR and The Candidate Experience report 2014 by Kelly Services

Searching and applying

• After the online process they appreciate personal follow up

• They expect a decision within 6 weeks

• They would like to understand why they are not invited or hired

• They welcome giving feedback themselves

After application

Online Candidate Experience

Candidate Experience: Sky Deutschland

Candidate Experience: Sky Deutschland

Candidate Experience: Sky Deutschland

Candidate Experience: Sky Deutschland

Candidate Experience: Sky Deutschland

Candidate Experience: Maandag

Candidate Experience: Maandag

Candidate Experience: Maandag

Candidate Experience: Maandag

Candidate Experience: Maandag

Candidate Experience: Enexis

Candidate Experience: Enexis

Candidate Experience: Enexis

Our current application process

Apply with widget:

Apply with CV

upload or social

media profiel

Our current application process

Pre-populated fields

The fields are pre-

filled with data from

the CV or profile.

Just check and apply

The future is now

Machines learning, understanding,

communicating and returning relevant

information

New Textkernel career site

Initiated and

created by

Textkernel

employees!

New Textkernel career site

Showing

Textkernel’s

technologie

New Textkernel career site

Upload CV and

see which

Textkernel’s

open jobs match

New Textkernel career site

Get insight into

how your CV

matches with our

jobs and use this

knowledge to

improve your CV

(e.g. with skills)

Understanding the job using

semantic technology

Understanding the Candidate

“Apply with” and Match!

Match!+

One step further:

What if you could search for the right candidate directly from a vacancy

description? And vice-versa!

Let the job find you, effective

talent pools

The near future of Online Candidate

Experience

Software engaging in a

conversation with

candidates, based on their

profile and the job they

apply for, helping them and

the recruiter understand

better

The future of Online Candidate

Experience

Semantic Technology and Artificial Intelligence

will enable to align all internal Recruitment & HR

systems with each other and external data.

This HR Big Data combined with effective

matching will give candidates and recruiters

insights we can now only dream of.

• More info or a demo: demo@textkernel.com

• Monthly updates: register via textkernel.com/news

textkernel.com/candidate-experience

Textkernel BV Headquarters

Nieuwendammerkade 28A17

1022 AB Amsterdam

The Netherlands

T: +31 20 494 2498

E: info@textkernel.com

W: www.textkernel.com

More information?

Questions?

And Thank You

Fill out the candidate experience survey

NL: bit.ly/CandExNL

UK: bit.ly/CandExUK(before 30th April 2015)