How to Create Sales Videos for Your

Funnel That Convert!

Today’s training will cover:

WHERE SHOULD YOU USE A SALES VIDEO?

WHAT TYPE OF VIDEO –YOU OR PRESENTATION?

SALES SCRIPT OUTLINE SOFTWARE & TECH

Where should you use a sales video?

• Add a sales video to your paid offer pages in your funnel –product 1 and product 2

• Add a sales video on your coaching offer page

• Make sure your sales video is at the top of the page, directly beneath the headline.

• Set to auto-play

• Keep it about 10 minutes

What type of video should you create?

If you are new to videos, shoot videos of yourself talking through the sales script. Shoot at least 10 videos just for practice.

If you’re really uncomfortable, try joining a 10 day video challenge

Still uncomfortable? Have someone join you and create an interview style video

Try creating a slide video with your voice overlay

Examples of a slide video

Examples of a slide video

Interview Style

Sales Script Outline

• Congrats...you’re free offer is on the way to your inbox. Before you go there, I’d like to share with a very special offer for new community members… [Confirm they are in the right place, let them know you have something special for them]

• Today, I'm going to teach/show/train you xyz...[Choose 3 short bullet point tips you can share that is relevant to the product, program, or service you are selling] and give you an opportunity to go deeper with my special offer for “product name” that you can only get on this page.

• Story [Share a short 1-2 minute version of your story]

• CTA - In a moment, I'm going to share with you how you can…[the tips], if at anytime, you feel inspired, just click the button below to get this new member special at 50% off today.

• [Teach the 3 points] Keep it simple and short

• CTA again

• Share details about “product name” like # of modules, what’s included, keep short, reference “read down below” to get them to scroll down the page.

• CTA again

• Share a testimonial

• CTA

Software & Tech – What do you need to get started?

Software:

• Hosting software – this is where your video will be stored. From here, you can get a link and add it anywhere, sales pages, social media, emails, etc.

• YouTube – free

• Vimeo – paid

• Wistia (what we use) - paid

Software continued• Video editing

• imovie for mac users

• Camtasia

• Filmora

• Use Powerpoint (for slide types), export as a video

• Don’t worry about video editing software and use your phone!

Important Points:

• If you’re uncomfortable with video – go shoot 10 videos or join a challenge

• You don’t need video equipment, you can get started with just your phone

• In your sales videos, give value AND several Call to Actions!

• Remember to try different video types: You on video, slide presentation with your voice overlay, and an interview style. TEST!

Some suggested tech:• Camera (Higher Budget): Sony a7S II ILCE7SM2/B 12.2 MP E-mount Camera with Full-Frame Sensor, Black

https://www.amazon.com/dp/B0158SRJVQ/ref=cm_sw_r_cp_api_VOFBBbS790R62

• Camera (Lower Budget): Canon EOS 70D Digital SLR Camera with 18-55mm STM Lens https://www.amazon.com/dp/B00DMS0KAC/ref=cm_sw_r_cp_api_YPFBBbCDS930H

• iPhone Mixer: Saramonic SmartMixer professional recording stereo microphone for iPhone and Android Smartphone, with Dual Stereo Mic, Audio Mixer and Stabilizing Rig https://www.amazon.com/dp/B0792X9VPY/ref=cm_sw_r_cp_api_PQFBBbEF1PCVG

• Tri-Pod: JOBY GorillaPod 1K Kit. Compact Tripod 1K Stand and Ballhead 1K for Compact Mirrorless Cameras or devices up to 1k (2.2lbs). Black/Charcoal. https://www.amazon.com/dp/B074WFNNKY/ref=cm_sw_r_cp_api_fRFBBbXY4YRWQ

• Directional Microphone: Rode Microphones VideoMic Pro Compact Shotgun Microphone, 200 Ohms - Bundle - with Deadcat VMP Furry Wind Cover for VideoMicProhttps://www.amazon.com/dp/B005HZYZWW/ref=cm_sw_r_cp_api_0RFBBbRYSDHNA

• SD: SanDisk Extreme Pro 64GB SDXC UHS-I Memory Card (SDSDXXG-064G-GN4IN) https://www.amazon.com/dp/B01J5RHD58/ref=cm_sw_r_cp_api_zYFBBbQXWGS3E

• Wireless Microphone: Sennheiser EW 112P G3-G omni-directional EW system https://www.amazon.com/dp/B002CWP2NY/ref=cm_sw_r_cp_api_wnGBBbGS7QAV9

• Light: Aputure Amaran AL-198C LED Light https://www.amazon.com/dp/B006OI5X7C/ref=cm_sw_r_cp_api_irGBBbRTCFTV1

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