How to create Videos on YouTube for your business
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The Wonderful World of By Antoine Dupont CEO – ADMIN eSOLUTIONS
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Transcript of How to create Videos on YouTube for your business
- 1. By Antoine Dupont CEO ADMIN eSOLUTIONS
- 2. About me CEO of ADMINeSOLUTIONS Web & Marketing Agency Specialize in Small Businesses Been in Internet Marketing since 2001 Originally from Paris, France Bumper sticker should say: Id rather be playing Tennis
- 3. Agenda 1. Outbound vs Inbound 2. Review of YouTube stats 3. Equipment Needed 4. How to Prepare Yourself 5. How to Upload and Manage a Channel
- 4. What is that???
- 5. Outbound Marketing Print ads TV ads Banner ads Trade shows Telemarketing Press releases Trade shows Flyers/Postcards Direct mail
- 6. Inbound Marketing SEO Social Media Blogging Vlogging (YouTube) Ebooks Infographics Webinars Paid Ads (Google or Facebook) Word of mouth Email marketing
- 7. Why is outbound dying? Because more & more of the things we used to do offline, we now do online.
- 8. andWe Are Now Mobile
- 9. Oh my. 1 Billion People use YouTube $4 Billion Revenue in 2014 4 Billion Views/DAY 6 Billion Hours Views/MONTH 1 Billion Views on Mobile/DAY
- 10. Why should I care? And he did that with 23 Subscribers and 483 Views!!
- 11. Why should I care? In a world where content* is King, videos rule the day! (*Good Quality)
- 12. What you need to start Digital Camera or Phone Lighting Microphone Video Editing Software Green Screen (Optional)
- 13. Youtube.com/adupont9999
- 14. ScreenCasting vs. Video Shoot
- 15. Digital Cameras Options
- 16. Using Your Phone
- 17. Lighting Options $80 at Home Depot $130 on Amazon
- 18. Desktop Mic & Lavalier Mic $130 at BestBuy $30-150 on Amazon
- 19. Software Movie Maker $Free
- 20. Software - iMovie $Free
- 21. Software - Camtasia $299 Windows $99 Mac
- 22. Investment Digital Camera: $100-$1,000 Lighting: $100-$500 Microphone: $50-$200 Software: $0-$350 Green Screen: $150-$500 TOTAL: $500-$2,500
- 23. Its harder than you think Have a clear strategy Consider 8-10 Hours for first production 5-6 Hours per video Consider hiring a Pro to set up ($1,000) Amazing returns if done right
- 24. 5 Golden Rules Have a Script Perfect is the Enemy of Good Good content vs. Video Length Be Natural, Authentic, Confident, Fun. (its not a TV Commercial) Dont Compromise Light & Sound
- 25. Videos: Not just YouTube Facebook Instagram Twitter LinkedIn Vimeo/Wistia
- 26. Prepare Your Channel Plenty of Tutorials.on YouTube DottoTech is awesome Hour long with all you need to know
- 27. Keyword Optimized Title Description Links Call to Action
- 28. Manage Engagement Answer all comments ASAP Dont answer negative with negative Dont buy subscribers DONT
- 29. How to Analyze Data Subscribers Comments Engagement vs. Quantity Be Patient: Overnight Success takes about 10-15 Years
- 30. Monetize? Dont quit your day job until you have 100K subscribers Have a 2-5 year plan
- 31. THANK YOU
- 32. Stay connected Facebook.com/ADMINeSOLUTIONS Youtube.com/adupont9999 Instagram.com/adupont65 www.adminesolutions.com