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Will Grant | Technology Director

Steffan Aquarone | Business Development Director

How to create in-video ad – transcript from online seminar 9/6/10 15:00

• Ok welcome everyone we're going to make a

start. If you can't hear the commentary on the

phone don't worry, we'll post key messages on

here in text.

• Will's explaining what in-video ads are. Like

YouTube overlay ads, but Buto's in-video ads

give you the control to create your own in-video

ads which, which clicked, will drive viewers to a

website of your choosing.

• Will has just logged in to his Buto control panel

and is looking for the video he wants to create

an overlay ad for

• Will's used the search feature to find the video

he's going to work with - the Ash "Binary" music

video

• Will's just clicked on

"Edit" within the

"Publishing" section

and gone to "Advanced

options"

• Will's choosing a destination URL, a title, and a

description for the button. He’s also chosen an

image to put into the ad.

• So now we can see that anyone who watches the

video will get an in-video ad to prompt them to click

on the ash website

• Don't forget that wherever the video is seen, the in-video ad

will appear. Viewers can choose to click the link or click the

'x' to close the ad.

• We've found this is a much better way of driving viewers

towards calls to action when they want to, rather than forcing

them to watch lengthy pre-roll

• Buto: Question: does the ad appear all the way through?

• Will's answer: at the next update in a few weeks you'll be

able to specify time codes. Right now the options are: all the

way through (until the viewer closes the ad) or at the end.

• We're hoping to add click analytics at that stage too.

• Thanks for reading – remember you can find out more about

Buto, open a trial account, log a support ticket (one hour

response time within business hours) or just get in touch for

a chat:

• Via our website: www.buto.tv

• By phone on 0121 224 8265

• By email on info@buto.tv