How to Create an Online Media Kit for your Business
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Transcript of How to Create an Online Media Kit for your Business
Create an Online Media Kit
to Support your Business’
Public Relations Efforts
A Media Kit:
Gives an overview of your business and products/services
Lets the media and prospects know who you are
Can be created as a page on your website for easy access
Your Media Kit Should Include:
Your Company’s Mission Statement
• What is the purpose of your organization?
An Overview of Your
Company
Bios of Key Management Personnel
Product/Service Fact Sheet
• Supply a concise overview of your
products or services
• Use links to PDF’s or web pages
Copies of Press Coverage
Recent Press Releases
Testimonials
“I have to thank MER for working with me from start to finish on my first
company email campaign.” –Lisa Nastu, LGN Consulting
All components should be:
Printable
Available in PDF Format
Be sure to keep your media kit updated and current
Read more on my blog:
http://whymarketingmatters.blog
spot.com/