ELECTRONIC ADVERTISING AT ITS BEST

2013 ONLINE PORTFOLIOSeize your competitive advantage with breaking news, trends, and research.

Email Rentals News Alerts Website AdvertisingEmail RentalsEmail Rentals News AlertsNews Alerts Website AdvertisingWebsite Advertising

To advertise or for more information, contact Mary LaMacchia at (315) 579-3907 or email mlamacchia@cnybj.com or Bernie Bregman at (315) 579-3903 or email bbregman@cnybj.com

2013 ONLINE PORTFOLIO

B U S I N E S S J O U R N A L N E W S N E T W O R K

C E N T R A L N E W Y O R K

BUSINESS JOURNALBUSINESS JOURNALCNYBJCNYBJ.COM

Who Is the Audience? The Business Journal is the only busi-ness publication in Central New York that saturates the C-Suite: CEOs, CFOs, COOs, CIOs, CTOs, Chairmen, etc. We focus on those corporate decision-makers who guide their � rms and sign the checks.

Other publications subscribed to or received: 27% Wall Street Journal 13% Business Week 9% Fortune

Job Title 73% Owner/Partner/Top Manager17% Middle Management10% Other

Subscribers usually read The Business Journal 76% at work 25% at home

$215,000Average household income

$1,550,000Average household net worth

EDUCATION• College Graduate 76%• Postgraduate Study 44% or Degree• Attended College 23%

25-29: 2%

30-34: 3%35-39: 9%

40-44: 17%

45-49: 18% 50-54: 13%

55-59: 17%

60-64: 10%

65 or over: 9%

AGE

Male67%

Female33%

GENDER

Our readers are high-powered executives

Fewer than 100: 77%

100-249: 9%250-999: 6%

1,000 plus: 8%

Company Size (Number of Employees)

B U S I N E S S J O U R N A L N E W S N E T W O R K

C E N T R A L N E W Y O R K

BUSINESS JOURNALBUSINESS JOURNALCNYBJCNYBJ.COM

News Alerts

News Alerts Banner Advertisingthe Business Journal provides advertisers with a unique opportunity to reach highly qualifi ed prospects in the Central new york market area. our news alerts banner-advertising program provides access to high-value customers through our news and information newsletters delivered to your prospects’ inbox.

About the Business Journal News Alertsthe Business Journal publishes two electronic newsletters. each contains current news and essential information about business and each is designed for business leaders who want to stay ahead of the curve with actionable ideas. the news alerts are produced by the Business Journal editorial team, who gather, fi lter, and analyze the unbiased, hard-hitting, and timely content. each newsletter provides a picture of the market and of the driving issues that are developing or likely to develop.

DAILY NEWS ALERTS/afternoon roundupEvery afternoon, The Business Journal packages three or four of the day’s most important news stories written by our staff and transmits them via email to 11,000 business people. The news roundup is well received by this audience, because of its convenience and timeliness and because our readers rely on our professional level of journalism.

COFFEE-BREAK ALERT/morning reviewEach morning, The Business Journal emails 10,000 executives a business-news review. The Coffee-Break Alert contains an aggregation of business stories, garnered from a variety of sources and grouped by topic: national/international news, state news, and opinion. The morning review provides our audience with a single dashboard of news and opinion our editors consider important. Readers can click on any headline they wish and read the full story.

News Alerts rAtes/specs

Creative serviCes

HTML editing: $65/hourDesign: $300/versionImage hosting: $50 each

terms and Conditionsn Client must provide a sample of the HTML

advertisement at least ten business daysbefore the ad goes live.

n The Business Journal reserves the right torefuse any client.

n The email message may be sent by athird-party selected by The BusinessJournal.

spaCe reservations and CanCellation poliCy

n Reservations for The Business Journalbanner-advertising programs are taken on a first-come, first-served basisReservations are only confirmed based

on a signed contract. If the client requireschanges, image hosting, or designservices, all materials must be received by The Business Journal at least ten (10)days before broadcasting. If the clientdoes not submit the banner ad by thedeadline, The Business Journal will holdthe client responsible for the reservationand for its payment.

n Any changes to the original specificationsor cancelations must be in writing andreceived by The Business Journal at least10 business days before the scheduledbroadcast date. Cancelations without therequired notice will be billed at 100% ofthe rate quoted. Any editing andproduction charges will be due andpayable regardless of cancelation orrescheduling.

news alerts priCinG (per month)Daily News Alerts Coffee Break

Leaderboard $3,000/Monthly $3,000/Monthly $975/Weekly $975/Weekly

Skyscraper $2,600/Monthly $2,600/Monthly $845/Weekly $845/Weekly

Square $2,600/Monthly $2,600/Monthly $845/Weekly $845/Weekly

Top Divider — $1,500/Monthly $490/Weekly

Middle Divider — $1,200/Monthly

Bottom Divider — $1,000/Monthly

Bottom Banner $1,800/Monthly $1,800/Monthly $585/Weekly $585/Weekly

All pricing net and must be prepaid

requirements & specificationsn Image sizes are:

leaderboard: 728x90

skyscraper: 120x600

square: 250x300

top, middle, and bottom divider: 468x60.

Bottom Banner: 728x90

n We allow • Static GIF • Animated GIF • JPEG

All GIFs and JPEGs must be RGB or index color and cannot exceed 25K in size.

Note: For News Alerts we cannot serve any rich media redirect tags or Flash files. Also, while we accept animated .gif files for newsletters users of Outlook ‘07 will not be able to view them correctly. We recom-mend using static images for newsletters.

n Image Maps are not available in email products.

n Full-image paths in the code must be used (ex: http://www.domain.com/images/graphic1.jpg).

n Clients should provide detailed linking instructions

n If the banner ad comes to us as a Word document, a PDF file or an Excel file, we consider the email in need of full design services and a $300 charge will be applied.

n If the file supplied is unmanageable and requires work, a $65/hour programming fee will be assessed.

EMAIL RENTAL PROGRAM

Daily News Alert List

Coffee-Break List

echnology is allowing marketers faster and better avenues for reaching targeted audiences. The Business Journal email rental program offers the most cost-effective channel for sharing your message with the area business audience you select. The program is comprised of multiple databases, each with thousands of executive decision-makers and their demographic information. The power of each database is not just the completeness and currency of the information but also the fact that these executives rely on Business Journal emails to receive the latest business news and information.

For a more comprehensive marketing effort, consider renting access to The Business Journal email list. This service allows you to send your email marketing message to the Business Journal audience through our email list-rental program. Your email message will be delivered by The Business Journal, and you will receive the performance metrics listed on the reverse side.

list. This service allows you to send your email marketing message to the Business Journal audience through our email list-rental program. Your email message will be delivered by The Business Journal,

For a more comprehensive marketing effort, consider renting access to The Business Journal email list. This service allows you to send your email marketing message to the Business Journal audience through our email list-rental program. Your email message will be delivered by The Business Journal,

DAILY NEWS ALERT/COFFEE-BREAK ALERT LISTSThe Business Journal Coffee-Break and the Daily News Alert List are sent to a compilation of Business Journal print subscribers, Web viewers, our multiple event attendees, area executives researched from our Book of Lists, and other interested professionals. All have chosen to receive our electronic version of breaking stories. The daily transmissions are sent via personal emails from a list that is constantly refreshed and which continues to grow as new subscribers sign up online daily.

Requirements & Speci� cationsCAMERA READY All email HTML must be table-based layouts; using

CSS only to control typography and color. There is a 600 pixels maximum width, 700 pixels

maximum height and up to 100K maximum � le size (includes all images and html � les).

All images must be JPG or GIF and 72 dpi. When constructing your email, you should avoid us-

ing HTML editors (Microsoft Word, Dreamweaver and others) because they often insert proprietary code, which not all mail clients will be able to read. For best results use a plain-text editor like Note-pad or EditPlus.

Flash, Rich Media, Image Maps and Javsacript are not available in email products.

HTML � le images must be hosted by you (the cli-ent) or by a third party and must be re� ected in the HTML code you submit to us.

We cannot accept an HTML message that is already contained in the body of an email message.

A blast that is entirely a linked image is NOT recom-mended, as today’s email platforms block images. An HTML email should be a combination of text and im-ages with a call to action within the text component.

All email HTML must be table-based layouts, using inline CSS only to control typography and color.

Full image paths in the code must be used (http://www.domain.com/images/graphic1.jpg).

If the HTML script comes to us as a Word document, a PDF � le or an Excel � le, we consider the email in need of full design services and a $300 charge will be applied.

If the � le supplied is unmanageable and requires work, a $65/hour programming fee will be assessed.

WORKUPS URL(s) of or direct graphic image(s) to be included

in your email blast, including company logo, prod-ucts and other related images.

A clear concept to include marketing slogans and the mission of your campaign, to more rapidly as-sist us in preparing your email broadcast.

Images should be a minimum of 72 dpi, but higher resolution or original .EPS or Photoshop/Illustrator � les are preferred.

You must give clear direction as to what graphics and text should be linked and which URL each should be directed to.

PRICING FOR EMAIL LIST RENTALS

Database name No. of recipients

• Daily News Alert 11.000+• Coff ee-Break Alert 10.000+

Basic rate: $400/M (net)

FREQUENCY DISCOUNTS:

6x = $360/M12x= $320/M

CREATIVE SERVICES

HTML editing: $60/hourHTML design: $300/versionImage hosting: $50 each

TERMS AND CONDITIONS

• The Business Journal owns the databases mentioned above and holds all rights to each electronic � le.

• Client must provide a sample of the HTML message at least � ve business days before the message goes live.

• The Business Journal reserves the right to refuse any client.

• Minimum order is 5,000 names

• Payment in advance of the live message is mandatory.

• The email message may be sent by a third-party selected by The Business Journal.

SPACE RESERVATIONS AND CANCELLATION POLICY

• Reservations for The Business Journal email rental programs are taken on a � rst-come, � rst-served basis. Reserva-tions are only con� rmed based on a signed contract. If the client requires changes, image hosting, or design ser-vices, all materials must be received by The Business Journal at least ten (10) days before broadcasting. If the client does not submit the HTML message by the deadline, The Business Journal will hold the client responsible for the reser-vation and for its payment.

• Any changes to the original specifi ca-tions or cancelations must be in writing and received by The Business Journal at least ten business days before the scheduled broadcast date. Cancelations without the required notice will be billed at 100% of the rate quoted. Any editing and production charges will be due and payable regardless of cancela-tion or rescheduling.

B U S I N E S S J O U R N A L N E W S N E T W O R K

CNYBJCNYBJ.COM

C E N T R A L N E W Y O R K

BUSINESS JOURNALBUSINESS JOURNAL

WEBSITE ADVERTISING RATESThis is no ordinary place to display your ad. The Web versions of three Business Journals — the Central New York Business Journal, the Mohawk Valley Business Journal, and the Greater Binghamton Business Journal — reach local business executives and entrepreneurs where they live and work. They won’t just be stumbling across your ad while they’re Googling around the Web. They are visiting our site because they choose to—and your message will be front and center when they arrive.

Seize your competitive advantage with breaking news, trends, and research.

News AlertsThe CNY Business Journal publishes three electronic newsletters. Each contains cur-rent news and essential information about local business and each is designed for business leaders who want to stay ahead of the curve with actionable ideas. The newsletters are produced by the Business Journal editorial team, who gather, fi lter, and analyze the unbiased, hard-hitting, and timely content. Each product provides a picture of the market and of the driv-ing issues that are developing or likely to develop.

DAILY NEWS ALERTS/afternoon roundupEvery afternoon, The Business Journal packages three or four of the day’s most important news stories written by our staff and transmits them via email to business people. The news roundup is well received by this audience, because of its convenience and timeliness and because our readers rely on our professional level of journalism.

COFFEE-BREAK ALERT/morning reviewEach morning, The Business Journal emails executives a business-news review. The CBA contains an aggregation of business stories, garnered from a variety of sources including The Business Journal and grouped by topic: national/international news, state news, local news, and opinion. The morning review provides our audience with a single dashboard of news and opinion our editors consider important. Readers can click on any headline they wish and read the full story.

Run of Site AdvertisingNo other medium delivers a more qualifi ed local business audience than our websites. Recog-nized as Central New York’s leading business website, we deliver the area’s local business news in an easy-to-navigate format. Your ad appears in multiple locations on a random basis.

Channel MicrositesEach channel is a topic-specifi c microsite related to the particular subject. Microsites include topics like: Banking/Finance, Construction, Education & Training, Employee Benefi ts & HR, Energy, Health Care, Insurance & Financial Planning, Law & Accounting, Manufacturing, Nonprofi ts, Real Estate, Small Business, Green Business, Technology, Workforce & Economic Development.

People on the MoveNews about new hires and promotions of area business professionals, both online and in print.

Calendar of Events

Position Run-of-Site Channel Leaderboard (728 x 90 pixels) Monthly: $500 $600

Square (300 x 250 pixels)

Above the Fold Monthly: $700 $800Below the Fold Monthly: $400 $400

Skyscraper (120 x 600 pixels) Monthly: $400 $500

Vertical Banner (120 x 240 pixels) Monthly: $300 $400

Banner Specifi cationsFile Size: 35K or less

Loop Limit: 5 loop limit

Formats: GIF, JPG, HTML, Flash (GIF may be animated)

Alt Text: Cannot exceed 70 characters

Creative Deadlines:GIF, JPG, HTML: Five business days prior to start date. Flash: Five business days prior to start date.

Linking URL must be submitted with creative.

HTML: HTML code cannot exceed 15K

Flash: Macromedia Flash version 5 or later. Creative must be delivered as a .SWF fi le.

Must submit an image (JPG or GIF) to be served in case the user does not have Flash installed. The Kbytes size for the static image should be the same as the Kbyte restriction for a normal image of the same size and shape.

Flash fi les require that an FSCommand be embed-ded in the fi le for publisher to track clicks.

Larger value must be set to target=_blank

The frame rate for Flash fi les may not exceed 18 frames per second. 12 frames per second preferred.

Rich Media: Rich media accepted only upon approval.

• All Pricing is Net

• All Ads Must be Prepaid

• $100 charge per ad for ad production

Leaderboard Banner728 x 90

Skys

crap

er B

anne

r12

0 x

600

Vert

ical

Ba

nner

120

x 24

0

Above the Fold Square Banner

300 x 250

Where Does

My Ad Go?

Use this ad placement diagram to help show you where

your banner ads will be

placed.

Don’t miss your chance to have your ads placed front and center for

local business execu-tives and

entrepreneurs.

To advertise or for more information,

call Mary LaMacchia at

(315) 579-3907 or email

mlamacchia@cnybj.com

or call Bernie Bregman at (315) 579-3903

or email bbregman@cnybj.com

Below the Fold Square Banner

300 x 250