How To Create A Webinar Presentation That Converts Prospects Into Eager Customers - With Kenny...

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How To Create A Webinar Presentation That Converts Prospects Into Eager Customers With Kenny Goodman from Find The Edge
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    23-Aug-2014
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    Marketing

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In this presentation Kenny Goodman details exactly how to format your webinar presentation so you can build the necessary desire in your audience to keep them to the end and have them want more after the presentation. Following this formula you will build the ultimate "know', "like" and "trust" with your audience in order to guide them into an action taking position at the end of your webinar. You can get more info on Kenny Goodman here: http://kennygoodman.weebly.com

Transcript of How To Create A Webinar Presentation That Converts Prospects Into Eager Customers - With Kenny...

  • How To Create A Webinar Presentation That Converts Prospects Into Eager Customers With Kenny Goodman from Find The Edge
  • THE! ULTIMATE! WEBINAR! CONSTRUCTION Intro Body Close The Connection! The Gold
  • TIME CONSTRUCTION 60 Mins 5-10 mins intro build rapport! 40-45 mins body quality content! 10 mins close with call to action 90 Mins 10-15 mins intro build rapport! 60-65 mins body quality content! 15 mins close with call to action
  • 1. INTRO Icebreaker Opener Conrmation (they have made the right choice) Set the stall (Take Control) hello!
  • 1. INTRO ICEBREAKER Your name & company! Thank them for attending! Let them know how/what you will teach them! Conrm they can hear you - interact
  • 1. INTRO OPENER Shocking statistic or survey result! Attention grabbing credibility About you highlights & how you got to this point and this webinar! Agitate pain! Evoke desire
  • 1. INTRO CONFIRMATION Overview of what they will discover! Why it is important to them right now! Current situation & problems (introduce common enemy)! Cover objections! Say who it is for & who it isnt for
  • 1. INTRO SET THE STALL (TAKE CONTROL)! House rules! What to do! How they will get most out of it How long the webinar will be Tell Them:
  • 2. BODY THE CONNECTION Story that will resonate with audience
  • THE CONNECTION: STORY Relevant to audience pains & desires! Build drama! Feel, felt found! Struggle, loss, discovery, rebirth Evoke desire 2. BODY
  • Talk about defeating common enemy external or internal! Use story to cover objections & kill any scepticism! Humble damaging admission! Resolve damaging admission THE CONNECTION: STORY 2. BODY
  • The destiny of the world is determined less by the battles that are lost and won than by the stories it loves and believes in. Harold Goddard
  • THE GOLD Golden content- demonstrate how good you truly are by giving massive value 2. BODY
  • 3, 5, 7 Steps! 2. BODY THE GOLD: GOLDEN CONTENT Wow them! Deep golden nuggets in some shallow in others! Leave them wanting more
  • Speak in their language! 2. BODY THE GOLD: GOLDEN CONTENT Dont bog them down with technical stuff! Easy if you follow the steps! Keep it simple & actionable now
  • Case studies as proof! 2. BODY THE GOLD: GOLDEN CONTENT Before & after! Proof of facts! Social proof
  • 3. CLOSE Recap! Build value! Irresistible offer! Call to action! Final close!
  • 3. CLOSE What you covered! The problem! Cover objections, concerns! The benets of taking action RECAP
  • 3. CLOSE If you could do ____ what would this be worth to you?! Subtle testimonials! Further proof! Subtle credibility statements BUILD VALUE
  • 3. CLOSE Clearly state offer! No/low risk! Limited number scarcity! Limited time urgency IRRESISTIBLE! OFFFER
  • 3. CLOSE What to do now exactly Be specic! Make it simple! Repeat throughout whole close CALL TO ACTION
  • 3. CLOSE Restate offer Monetary value! Today is $____ & why! Consequences of not taking action fear of missing out FINAL! CLOSE
  • SUMMARY 1. Intro > Body (Bond & Gold) > Close! 2. Time construction! 60 Mins! -! 5-10 mins intro build rapport! -! 40-45 mins body quality content! -! 10 mins close with call to action! 90 Mins! -! 10-15 mins intro build rapport! -! 60-65 mins body quality content! -! 15 mins close with call to action!
  • SUMMARY 3. Intro - Icebreaker! - Opener! - Conrmation (they have made the right choice)! - Set the stall (Take Control)!
  • SUMMARY 4. Body -! The Connection - story! -! The Gold quality content 5. Close - Recap! - Build value! - Irresistible offer! - Call to action! - Final close