How To Create A Webinar Presentation That Converts Prospects Into Eager Customers - With Kenny...
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How To Create A Webinar Presentation That Converts Prospects Into Eager Customers With Kenny Goodman from Find The Edge
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In this presentation Kenny Goodman details exactly how to format your webinar presentation so you can build the necessary desire in your audience to keep them to the end and have them want more after the presentation. Following this formula you will build the ultimate "know', "like" and "trust" with your audience in order to guide them into an action taking position at the end of your webinar. You can get more info on Kenny Goodman here: http://kennygoodman.weebly.com
Transcript of How To Create A Webinar Presentation That Converts Prospects Into Eager Customers - With Kenny...
How To Create A Webinar Presentation That Converts Prospects Into Eager Customers
With Kenny Goodman from Find The Edge
THE!ULTIMATE!WEBINAR!CONSTRUCTION
Intro
Body
Close
The Connection!The Gold
TIME CONSTRUCTION60 Mins
• 5-10 mins introbuild rapport!
• 40-45 mins bodyquality content!
• 10 mins close with call to action
90 Mins• 10-15 mins intro
build rapport!• 60-65 mins body
quality content!• 15 mins close
with call to action
1. INTRO
Icebreaker Opener Confirmation (they have made the right choice)
Set the stall (Take Control)
hello!
1. INTRO
ICEBREAKER Your name & company!
Thank them for attending!Let them know how/what you will teach them!Confirm they can hear you - interact
1. INTRO
OPENER Shocking statistic or survey result!Attention grabbing credibility About you – highlights & how you got to this point and this webinar!Agitate pain!Evoke desire
1. INTRO
CONFIRMATION Overview of what they will discover!Why it is important to them right now!Current situation & problems (introduce common enemy)!Cover objections!Say who it is for & who it isn’t for
1. INTRO
SET THE STALL (TAKE CONTROL)!
House rules!What to do!How they will get most out of itHow long the webinar will be
Tell Them:
2. BODY
THE CONNECTION Story that will resonate with audience
THE CONNECTION: STORY Relevant to audience pains & desires!Build drama!Feel, felt found!Struggle, loss, discovery, rebirthEvoke desire
2. BODY
Talk about defeating common enemy – external or internal!Use story to cover objections & kill any scepticism!Humble damaging admission!Resolve damaging admission
THE CONNECTION: STORY
2. BODY
“The destiny of the world is determined less by the battles that are lost and won than by the stories it loves and believes in.” — Harold Goddard
THE GOLD Golden content- demonstrate how good you truly are by giving massive value
2. BODY
3, 5, 7 Steps!
2. BODY
THE GOLD: GOLDEN CONTENT
Wow them!Deep golden nuggets in some – shallow in others!Leave them wanting more
Speak in their language!
2. BODY
THE GOLD: GOLDEN CONTENT
Don’t bog them down with technical stuff!Easy if you follow the steps!Keep it simple & actionable now
Case studies as proof!
2. BODY
THE GOLD: GOLDEN CONTENT
Before & after!Proof of facts!Social proof
3. CLOSE
Recap!Build value!Irresistible offer!Call to action!Final close!
3. CLOSE
What you covered!The problem!Cover objections, concerns!The benefits of taking action
RECAP
3. CLOSE
If you could do ____ what would this be worth to you?!Subtle testimonials!Further proof!Subtle credibility statements
BUILD VALUE
3. CLOSE
Clearly state offer!No/low risk!Limited number – scarcity!Limited time – urgency
IRRESISTIBLE!OFFFER
3. CLOSE
What to do now exactly Be specific!Make it simple!Repeat throughout whole close
CALL TO ACTION
3. CLOSE
Restate offerMonetary value!
Today is $____ & why!
Consequences of not taking action – fear of missing out
FINAL!CLOSE
SUMMARY1. Intro > Body (Bond & Gold)
> Close!2. Time construction!
60 Mins!-! 5-10 mins intro – build rapport!-! 40-45 mins body – quality content!-! 10 mins close – with call to action!90 Mins!-! 10-15 mins intro – build rapport!-! 60-65 mins body – quality content!-! 15 mins close – with call to action!
SUMMARY3. Intro
- Icebreaker!- Opener!- Confirmation (they have made the right choice)!- Set the stall (Take Control)!
SUMMARY4. Body
-! The Connection - story!-! The Gold – quality content
5. Close- Recap!- Build value!- Irresistible offer!- Call to action!- Final close
