How to create a content marketing calendar

How To Create AContent Marketing Calendar

How To Create A Content Marketing Calendar

A content marketing calendar gives your content marketing a direction, but more than that, it keeps you going even when you are full of doubts.


A majority of content marketing efforts all over the world fail because the initial enthusiasm wears off and people and organizations run out of ideas during periods of uncertainty and doubt.


A content marketing calendar is prepared when you’re just starting out on your content marketing journey so you are bubbling with ideas… the ideas that are lost along the way.


The mission of your content marketing calendar must be that no matter what, whatever you have listed in your content marketing calendar, you’re going to follow it no matter what.


Once you have a content marketing calendar you know exactly what you will be doing exactly on which day. That is, if you are preparing your calendar on January 21, 2015, you will be noting in your calendar…


…what you’ll be doing on May 15, 2015. You have a clear roadmap ahead of you. Once you have a content marketing calendar you never run out of content ideas and you never run out of the marketing activities you need to carry out.


In this slide you will know how to create a content marketing calendar using a spreadsheet. You are free to use your own preferred project management application. Just make sure there is a mechanism to assign particular tasks to particular dates.


Open a new spreadsheet and create two worksheets


In the top-most row of the “publishing calendar” worksheet, create the following columns:



• ID: A unique ID can be assigned to every piece of content so that you can enter related information in different worksheets.

• Date: On which date that particular piece of content will be published?• Format: What sort of content are you going to create? Blog post?

Webpage? Video? Info graphic? PDF? Slide? Stop Motion Animation?• New or Existing: Are you revising/streamlining existing content for

creating new content from scratch?

Continued on next slide…



• Topic or Headline: The topic on which the webpage or the blog post will be created.

• Where: Whether you’ll be publishing the piece of content on your own website or blog or somewhere else.

• Author: Who will be creating/writing that particular piece of content?• Responsible: If yours is a bigger organisation and you have a dedicated

content marketing team, exactly who will be responsible for the timely publication of that particular piece of content?




• Current Status: What is the current status of that content? Is it being written? Is it being edited and proofread? Is it being reviewed?

• Visuals: What sort of images or videos will be used with this content?• Topic Categories: Under what categories this content will be published?• Keywords and meta data: What keywords should be targeted while

creating this piece of content?




• Call to action: Every piece of content must have a call to action. What is going to be for this piece of content?

• Related URLs: Is related content already existing? Are there some existing URLs you would like to be linked to from this piece of content?


Now click on the “Marketing Calendar” tab and in the top-most row create the following columns:

• Content ID: This unique ID was created in the “Content Publishing” worksheet.

• Date: The date on which this particular marketing activity will be carried out.



Now click on the “Marketing Calendar” tab and in the top-most row create the following columns:

• Channels: What channels you are going to use to promote your content – Facebook, other websites, email broadcast, Twitter, LinkedIn, et cetera.

• Format Conversion: Can this content be converted to another format? For example, can you create a slideshow or video presentation with the help of this content and then submit it to the appropriate social media website?


How do you track the changes? For this you can develop your own mechanism. For instance, you can change the colour of the row that you have worked or have accomplished something


I hope you will be able to use this quick tutorial to prepare an action-packed content marketing calendar for yourself or your business.


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How to create a content marketing calendar

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