5 Reasons an Editorial Calendar App is Essential for Content Marketing
Content Marketing Calendar
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Content Marketing Calendar Why You Need a Content Calendar
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Transcript of Content Marketing Calendar
Content Marketing Calendar
Why You Need a Content Calendar
Content Calendar:Visual & Mental-
Calendars work as mental
models, showing us something
familiar to help us comprehend
something hard
• When We See it Laid Out, It Becomes
Much More Manageable
A simple, visual calendar greatly
lowers its perceived difficulty
Compiled by author from sources: blog.bufferapp.com
Content Calendar:Helping Your Business-
Save time
Maintain consistent brand messagingMeasure the most effective content
Compiled by author from agorapulse.com
Content Calendar:Facts-
44% of average companies manage a
centralized calendar
36% of firms miss deadlines due to lack of a
centralized calendar
85% of marketing top
performers manage a
centralized calendar
Compiled by author from marketeer.kapost.com
Content Calendar: Editorial Versus Content
Calendar-
The content calendar documents
on a day-to-day basis of publications on several different
platforms
The editorial calendar is an annual plan, usually
shared with a wide audience
Compiled by author from slideshare.net
Content Calendar: Editorial Versus Content
Calendar- Editorial Calendar
Highlights principal themes and special
issues and openings for monthly
publications to help advertisers buy
important space
Content Calendar
Tracks the category
and progress of each piece of content
on a daily or weekly level
Compiled by author from sources: slideshare.net
Content Calendar:Ways to Improve Your
Content-
Take a bird’s-eye view of your
content and fill in any gaps
Plan and organize around
key events, dates, and launches
Ensure plenty of prep time to get content ready to
publish
Compiled by author from blog.bufferapp.com Image Source: Google Images
Content Calendar: Create Your List-
Regular Blog Posts
Social Media
UpdatesTheme Posts Photos
Videos Infographics Charts
Company News And
Announcements
Product Launches
Industry Events
Compiled by author from blog.bufferapp.com
Content Calendar:Tools- Does it Fit the Goal?
How easy will it be to use
the calendar?
Does the tool or
template fit our
content plan?
Does it support social media
updates?
Does it support visual
content
Compiled by author from blog.bufferapp.com
Content Calendar:Role of the Content Strategist-
Planning Editing Publishing
Distributing
Compiled by author from coschedule.com Image Source: Google Images
Content Calendar:Plan Posts Using Most
Popular-Create more content exactly like what was successful
Create more content that will be successful
Check your analytics to find out which content has the most value
Compiled by author from convinceandconvert.com
Contact Us for the Full Presentation:
Mediacontact USA Inc.13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112E: [email protected]
www.mediacontactusa.com
Sources Cited
"4 Useful Tips for Creating Evergreen Content (With Four Killer Examples)." 4 Useful Tips for Creating Evergreen Content (With Four Killer Examples). Web. 12 Jan. 2016. http://blog.hubspot.com/insiders/creating-evergreen-content
"6 Tips for Planning an Editorial Calendar - Kapost Content Marketing Blog." Kapost Content Marketing Blog. 16 June 2015. Web. 12 Jan. 2016. http://marketeer.kapost.com/editorial-calendar-plan/
"10 Reasons Your Editorial Calendar Sucks (and How to Make It the Best)." Convince and Convert Social Media Strategy and Content Marketing Strategy. Web. 12 Jan. 2016. http://www.convinceandconvert.com/content-marketing/improve-editorial-calendar/
"12 Types of Evergreen Content That Attract Valuable Links." Search Engine Watch. Web. 12 Jan. 2016. http://searchenginewatch.com/sew/how-to/2333083/12-types-of-evergreen-content-that-attract-valuable-links
"The Complete Guide to Choosing a Content Calendar." Buffer Social. 13 May 2014. Web. 11 Jan. 2016. https://blog.bufferapp.com/all-about-content-calendar
Sources Cited "Content Calendar: 17 Ideas To Improve Your Content Strategy." Agorapulse English. Web. 11
Jan. 2016. http://www.agorapulse.com/blog/content-calendar-ideas "Content Calendar vs Editorial Calendar." Content Calendar vs Editorial Calendar. Web. 12
Jan. 2016. http://www.slideshare.net/EmilyBennett/content-calendar-vs-edtorial "How To Plan A Marketing Calendar That Actually Works." CoSchedule How To Plan A
Marketing Calendar That Actually Works Comments. 17 June 2015. Web. 11 Jan. 2016. http://coschedule.com/blog/marketing-calendar/
"Learn Why a Content Audit Is the Cornerstone of a Successful Content Strategy." Clickseed Why a Content Audit Is the Cornerstone of a Successful Content Strategy Comments. 24 Mar. 2015. Web. 14 Jan. 2016. http://www.clickseed.com/content-marketing/why-a-content-audit-is-the-cornerstone-of-your-content-strategy
"PostPlanner App Review : Marketing Tool for Facebook Pages & Group." ShoutMeLoud. 28 Jan. 2015. Web. 11 Jan. 2016. http://www.shoutmeloud.com/postplanner-app-review-facebook-page-groups-automation.html
"Social Media Marketing All-in-One For Dummies Paperback – April 6, 2015." Social Media Marketing All-in-One For Dummies: Jan Zimmerman, Deborah Ng: 9781118951354: Amazon.com: Books. Web. 11 Jan. 2016. http://www.amazon.com/Social-Media-Marketing-All-Dummies/dp/1118951352
