How to Create a Brand Relationship

Marshall Strategy December 2013

How to Create a Brand RelationshipFive Steps to Courting Your Target Audience

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Brand relationships

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begin like any relationship.


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There are five steps involved in establishing a successful brand courtship.


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DifferentiationStep 1finding the one who stands out among the rest


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RelevanceStep 2determining if there’s a connection


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Delivering on the promiseStep 3making a commitment based on the strength of the connection


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investing effort in the relationship to maintain an upward trajectory

EnergyStep 4

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finding a long-term bondLoyaltyStep 5


In a world of viral videos and social media posts, it’s easy to focus on trivial techniques in order to draw attention to your brand. But social media is not the essence of your brand/customer relationship. The essence lies within how you “court” your audience.

Through these five steps – looking for differentiation, finding relevance, delivering on the promise, investing energy and showing loyalty – brands can transition from the “first date” with your audience to a successful, long-term brand relationship.

Conclusion

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How to Create a Brand Relationship

Business

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